Is your current SEO strategy not working for you – or simply nonexistent? Do you really think you deserve to rank?
iAcquire will answer these questions for you – and more. Every other Wednesday, we will be conducting free live site audits on Google+. Hang out with us and learn what you can do right away to optimize your site and strategy.
Tweet us with a link to your site asking to be put on the list for a free audit- and keep reading to find out the different components to our audit.
Norris Rowley, Manager of Market Research and Analytics
When conducting a website audit I rely on Experian Simmons’s segmentation data as a base of all my audience reporting. I also use this a foundation when creating my analysis of a website.
I normally navigate a website with Experian Simmons’s Mosaics segmentations in mind and breakdown which portion of a website would cater to a particular segmentation. Also noting which parts of website can be improved upon on, regarding the audience they should be targeting. While also highlighting the best way to engage with this particular audience and along with methods of attracting them to a website.
While the bulk of what I bring to our website audit is focused on the audience, I also dig into their analytics to see how their website is tag within Google Analytics. Confirming the correct tag are implanted to track certain events that take place on a client’s website. This would ensure any future reporting that is done would be populated with actionable and insightful data.
Tom Harari, SEO Manager
I’ll be doing the SEO portion of the audit and hopefully, by now, with the amount of free SEO information available on the web the sites we analyze will have their basics covered. If not, I highly recommend reading the Beginner’s Guide from SEOmoz thoroughly. There’s no reason to not have the basics down at this point.
Beyond that though when we do a site audit we try to think a little bit bigger in terms of who is searching for your business, how are they searching, and is your site in a position to compete.
A few questions you might want to ask yourself when thinking objectively about your site (we will):
- Do you have pages that target your most important keywords, and if so, are they substantially better than what else ranks well for those terms? It might be getting old as a saying, but do your pages “deserve” to rank well?
- Does your site create duplicate versions of pages because of something happening with the CMS? Do you care? You should.
- Is code on the site being marked up with Schema.org or some other vocabulary (microformats, RDFa)? Too hard? Too lazy? Too bad.
- Is there non-commercial content on the site that your target audience might find useful? Guides, 101s, Videos, Whitepapers, etc. Are they getting any traction on social media channels? Any links? The soft sell of inbound marketing means knowing the touch points across the purchase funnel and guiding your target customer along that funnel. It also inherently helps with SEO things like attracting inbound links.
- Is design a priority at all? Is customer service? You know, real business type of stuff.
There are plenty of free tools to diagnose your site from a basic On-Page perspective. The heavy lifting has more to do with caring enough about Organic Search as a channel to go the extra step. It’s not easy, but in most cases is definitely worth the effort.
Megan Brown, Social Media Strategist
I’ll be doing the social portion of the site audit. This is more than just making sure a brand or organization has created social profiles. I’ll be looking to ensure that they are on the appropriate networks, are engaged with their audience and influencers and are using social to its fullest extent.
One of the largest missed opportunities for brands lies in social. It is wrong to assume that all you have to do is merely ‘exist’ in the social sphere. If a well thought out social strategy is put in place, brands will reap the rewards that come with engaging with influencers, current brand fans and even bringing in new business.
There are several tools that can be even easily be integrated into preexisting social strategy to boost social media consistency, exposure and ensuring the correct messages are delivered directly to the right audience.
Beyond creating accounts or even connections, it’s also important to make sure that social profiles reflect the look and feel of the site, brand voice and that the content on the site itself is share-worthy. Not only is it important to assess the profiles themselves to ensure a brand or individual is getting the fullest extent of reach, relevance and resonance available but I also will be looking at how social is integrated into the site’s design and content.
So- what are you waiting for? Tweet us today for a chance to receive a FREE live site audit!