For the most part, we tend to focus our link building efforts strictly to boost keyword rankings in search with the hopes that visitors from search will ultimately purchase products and services from the website. But instead of focusing on search rankings, you should also focus on other ways to get traffic to your website…
There are lots of great resources on scalable link building available, including this Whiteboard Friday by Mike King on Scalable Link Building Using Social Media. But you might be wondering, now that Google is changing the link building game on a regular basis with their algorithmic updates, what scalable strategies are safe going into 2013….
What SEO needs more than anything is strategy; not tactics. Mike King discusses why.
Evan Fishkin, Associate Director of Search Marketing at Digitas, joins Brittan Bright, iAcquire’s Director of Client Strategy on the couch this week. Inbound Marketing Director and Lunch Break host Mike King asks hard-hitting questions ranging from recommendations for the usage of the Google disavow tool to what is rewarding and frustrating about working at a…
When it comes to content creation, there is still a lot of confusion when it comes to three major things that are happening in the content world: curation, republishing, and theft. Which ones are helpful to do? Which ones are harmful? And which ones do you even have control over? In today’s post, we’re going…
How does it feel to be a champion? It was a long road to this victory. Let’s take a look back at what started out as a tumultuous season that somehow landed you on the road to a pennant: You ended your losing skid by discovering how social outreach for link building could benefit you,…
“I hate losing more than I even wanna win.” – Billy Beane, Moneyball Recording “W”s is not the only way to track success – and hardly a way to sustain it. Merely noting that you won only records something that happened in the past- with no analysis as to how or why – and is…
On August 24th, we invited Local Search Expert David Minchala (SEO Manager at Yodle) to join us for our inaugural episode of Lunch with an Expert. Check it out as he offer insights on how to track local search rankings, some key changes he’s been seeing lately in the SERPs, Google removing data from the DoubleClick…
There are lots of ways to acquire links to your website by using infographics and Creative Commons-licensed content. But the real question is, how many people are actually linking back to you when they use your content on their website? If you have created great content that you share with others in exchange for a…
PLAY BALL! You already know why you need social tactics and have found the platforms that will best suit your verticals, clients, and strategy. In other words, you’re ready for the big show: it’s time to actually go out and create those relationships with publishers so you can publish relevant, enticing content. You’ve prepared all…
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