How to Quickly Spot Potential Problems in a Link Profile

See how link categorization tools can help you spot potential problems in a backlink profile quickly to rectify or prevent Google penalization.

18 Meta Tags Every Webpage Should Have in 2013

The definitive guide to Search and Social Meta Tags you should be using in 2013. No fluff, no wasted code, just what you need to use.

How to Perform Keyword and Content Research with SEMrush and Excel

A look at how to find the keywords that your competitors are ranking for with their content with SEMrush and Excel.

SEO Metrics for Pirates – AARRR

Startups look at the way they measure performance by tracking metrics with an actionable outcome. So too must SEOs.

Up Close & Personal Link Building Series: Keys to Persona Outreach Success

It’s time to fly. The persona incubation period is over, and you are ready to start social outreach using your persona! Not as easy as you thought, is it? Have no fear, we have been there – and we are he’re here to make sure you don’t crash and burn. Both iAcquire account manager Eric…

SEO’s Persona Problem: The White Lie of Link Building

The same as “grown-ups” know better about the tooth fairy, those of us in SEO, social media and other related industries consider ourselves to ‘know better’ about the lack of authenticity online. Learn right from wrong.

Taking a Local Stroll Through Google Analytics

If you have a local business, or your customers are in specific locations, then dive deeper into your Google Analytics for more relevant data.

Measuring Your Online Marketing in Google Analytics

If you want to have a successful, well-rounded online marketing strategy that includes content, local, social, and SEO, then you will need to have a plan in place to measure the results of those campaigns. Fortunately, you can use some advanced features in Google Analytics to analyze the data you need to determine which strategies…

Using Embed Code? Randomize your Links & Anchor Text

Don’t get penalized for your infographics or widgets by using the same links and anchor text in your embed code over and over.

Preparing Your Search Marketing for 2013

So far, we have looked at ways to prepare your social media marketing and content marketing for the new year. To continue the trend of getting your online marketing strategy ready for 2013, in this post we’ll look at ways to make sure your search marketing is ready for a successful new year. Setup Analytics…