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iAcquire is in the business of content marketing—and, inevitably, so is your brand. We create content that powers your business, and develop strategies that forge the road ahead. Using market research, we ensure your brand’s content aligns with what your users are looking for in search and talking about in social. Welcome to the new way of doing content.

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Category Archives: SEO

Link Building Outside the Box with Jon Cooper – Join Us for June #INBOUNDHH

Don’t miss today’s Twitter chat about link building with the one and only @PointBlankSEO.

The Why and How to Optimize for Bing

Marketing experts tend to only focus on search optimization for Google for obvious reasons – Google is the number one search engine. But it doesn’t mean that it is the end all of search engines. As a matter of fact, if your website has been dinged by Google’s algorithmic changes, then ranking in other search…

Optimizing Videos for YouTube and Vimeo

Learn how to best optimize your videos on YouTube and Vimeo for better search rankings and increased views.

3 Things the SEO Echo Chamber is Wrong About and Why

There’s a lot of things flying around the SEO echo chamber that are simply untrue. Let’s talk about 3 of them.

Search Behavior: The Warm Up — A Study with SurveyMonkey

We partnered with SurveyMonkey to conduct a three-part study on how people behave online. In our first installment, we get granular with an investigation into behavioral search patterns.

Lunch Break with Clayburn Griffin

Clayburn Griffin, Organic Search Director at global leading investment operation GroupM, talks SEO for large industries, online reputation management, and viral marketing. He also shares tips from his new book Mastering the Art of Social SEO.

Lunch Break with Marshall Simmonds

Mike talks everything from search, the New York Times, and A Tribe Called Quest with Marshall Simmonds, founder and CEO of Define Media Group.

How to Calculate the Potential Value of Better Keyword Rankings

In today’s post, we’re going to look at two ways to estimate the potential ROI of better keyword rankings.

The Bottom Line Guide to Advanced Segmentation

There are many ways to use Advanced Segments. We cover a few you may or may not have seen and learn how they might be right for your reporting. Onward!