MART: The Secret to Successful Marketing Analytics
Business intelligence expert Kaan Turnali walks us through the value of MART: Measurable, accessible, reliable and timely data.

Business intelligence expert Kaan Turnali walks us through the value of MART: Measurable, accessible, reliable and timely data.
Business intelligence expert Kaan Turnali points to critical thinking as a key to the marketing decision-making process.
Standard keyword research is lacking in SEO. Transactional, informational and navigational classifications are only half way there.
Check out what surprises we discovered in our market research on smartphone activities according to gender, age group, and operating system.
Learn why Rival IQ is an excellent option for performing competitive analysis.
Learn how to spot when statistics are made up or misinterpreted and how to make sure you are using accurate and credible statistics.
Learn more about visitors to your website, your customers, and your content with these 5 online survey tools.
Understand the best time to post content to your site.
Online shopping is predicted to grow continuously to $370 billion in 2017. However, online shopping cart abandonment rate also increases to 73.6% in 2013.
Hard data means nothing to marketers without the proper tools to interpret and analyze that data. Learn techniques to get more rich, useful information out of your data using Excel, and take the next step to build a rich profile of data-driven marketing techniques.