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iAcquire is in the business of content marketing—and, inevitably, so is your brand. We create content that powers your business, and develop strategies that forge the road ahead. Using market research, we ensure your brand’s content aligns with what your users are looking for in search and talking about in social. Welcome to the new way of doing content.

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Category Archives: Market Research

MART: The Secret to Successful Marketing Analytics

Business intelligence expert Kaan Turnali walks us through the value of MART: Measurable, accessible, reliable and timely data.

Data Alone Won’t Guarantee Better Marketing Decisions

Business intelligence expert Kaan Turnali points to critical thinking as a key to the marketing decision-making process.

The Persona-Driven Keyword Research Process

Standard keyword research is lacking in SEO. Transactional, informational and navigational classifications are only half way there.

Women Play Games on Smartphones More Often Than Men Do – Infographic

Check out what surprises we discovered in our market research on smartphone activities according to gender, age group, and operating system.

The Most Powerful Competitor Research Tool You’re Not Using (Yet)

Learn why Rival IQ is an excellent option for performing competitive analysis.

5 Ways to Avoid Being Fooled By Statistics

Learn how to spot when statistics are made up or misinterpreted and how to make sure you are using accurate and credible statistics.

5 Great Survey Tools to Get Feedback About Your Business

Learn more about visitors to your website, your customers, and your content with these 5 online survey tools.

Tick, Tock, Time to Post That Doc

Understand the best time to post content to your site.

Study: Online Shopping Behavior in the Digital Era

Online shopping is predicted to grow continuously to $370 billion in 2017. However, online shopping cart abandonment rate also increases to 73.6% in 2013.

Quantitative Data Analysis Techniques for Data-Driven Marketing

Hard data means nothing to marketers without the proper tools to interpret and analyze that data. Learn techniques to get more rich, useful information out of your data using Excel, and take the next step to build a rich profile of data-driven marketing techniques.