Confab Central 2014 Revisited: Wise Words and Big Thoughts
Confab Central 2014 united the greatest minds of content strategy. From the opening address to key takeaways for content marketers and brands, read on for the big thoughts and wise words that shaped this year’s conference.
Testify! How to Wield the Power of Your Brand Testimonials
Are you making the most of your brand testimonials? Where and how to use positive customer testimonials on your site for the most marketing bang.
Digital Advertising Has Evolved: Have You Adapted?
In marketing, it’s not about TV vs. digital; it’s about TV + digital. CEO of AOL Platforms Bob Lord explains how tearing down the barriers that separate TV and digital is good for brands.
Creating Urgency Without Being a Slimeball
Creating a sense of urgency has a direct and tangible impact on your conversion rates. But how do you leverage it without sounding like a slimy used car salesman? Wield the mighty power of urgency using these (ethical) marketing tactics.
Decked Out: How to Use SlideShare to Generate Business
Are you rockin’ SlideShare yet? Content marketing consultant, speaker and copywriter Barry Feldman of Feldman Creative shares how to boost business with the largest content sharing community.
Data is a Strategic Marketing Asset
Big data, marketing analytics and business intelligence are all strong trends supporting improved business decision making. However, there are three important considerations you must tackle to make success possible.
Surveying PR and SEO’s Human Connection
PR and SEO working together should be a standard practice. Today, that reality has yet to be realized. Here, iAcquire explores how the two realms have converged and the ways they should be synthesized to boost a brand’s digital prowess.
Getting Your Mojo Back: What To Do When You’ve Lost Your Audience
Is the honeymoon over? Have the once-loyal members of your online community stopped calling and listening in? Joel Klettke walks through why people disengage, and outlines a roadmap for winning your audience over again.
Ask an Expert: How To Optimize Your In-House / Agency Relationship
We asked both in-house and agency side marketing leaders to tell us how they maximize their partnerships. Learn about their communication strategies here.
20 Bitesize Tips for a Better Home Page
From first impressions to pointing the way, your home page does a whole lot of heavy lifting. Joel Klettke shares 20 tips you can put to use today to help make your home page drastically more effective.