Category Archives: Digital Marketing

The Business of Search: “The Question Most Online Marketers Can’t Answer”

In my experience, most brands do not set goals for natural search traffic and conversions. I’ve learned this after hearing more than 400 prospective clients candidly answer the following question with mostly negative responses: It recently dawned on me that we might need to modify our sales process to focus more on education and less…

The Business of Search: “The Question Most Online Marketers Can’t Answer”

Competitor Research 101: 15 Questions to Unravel Your Competitor’s Online Marketing Strategy

If you are at a loss on how competitors are outranking you or your clients, then competitor research is the way to go. By researching the competitors overall online marketing portfolio (i.e., not just their backlinks), you will get a broader idea of what it takes to holistically make a dent in that particular industry….

Competitor Research 101: 15 Questions to Unravel Your Competitor’s Online Marketing Strategy

What’s SOPA With That?

If you’ve been keeping up with the tech blogosphere in recent weeks, you’ve probably noticed you can’t go anywhere without reading about SOPA. Without even delving into the subject matter, it’s apparent that this is a very polarizing topic that is sure to have implications on everyday Internet use. So what exactly does this ubiquitous…

What’s SOPA With That?