If you build it, they will come, right? That might work for baseball games, but not websites. Admittedly, building a website is a little like constructing a baseball diamond in the middle of a cornfield. You have to be on the ball to get folks to set foot in your park. And once you do, they may wander around aimlessly for a while, become lifelong fans, or leave before you throw the first pitch.
- Convoluted, confusing navigation
- A mess of ads and pop-ups
- Unorganized blog content
- Obnoxious, in-your-face media
- Barrier-to-entry screens
- Unoriginal, boring content
- Unappealing design
- Out-of-date, old content
Is your content structure clear and focused? Is your blog content engaging and shareworthy? Or, are you sending your website visitors packing before you pitch the ball? Hit a home run by avoiding these game-changers.