Technology
We wanted to develop the best system on the planet to achieve our client's Internet visibility goals. Meet iRank™, the first and only workflow ERP system designed to manage and administer high-scale relationship development and content distribution based on customized and managed marketing requirements. iRank™ allows us to build targeted lists of web pages based on nearly every relevant data point out there. We then market and manage at scale many forms of media, including: articles, links, videos, infographics and more – keeping all media readily available in one managed platform.
Why is iRank™ so one of a kind?
iRank™ Targeting
We set an elite team of highly experienced web developers loose for 2-years with a mission to crawl the Internet – and they did it. Additionally, they incorporated every major SEO and traffic-based metric they could access through APIs and homegrown web-crawlers into the data set (a byproduct of this project is our publicly available and widely used tool LinkDiagnosis™). We incorporated powerful data engineering and overlaid it with a highly usable workflow, providing us with an intuitive system that can run on-demand reports across millions of websites. Managing reports is the easy part, setting up the custom data filters is the fun part. Our research team leverages this technology to segment web neighborhoods into targeted groups for better outreach efficiency.
Outreach CRM
High-scale content partnership development cannot be handled by Excel or out of the box CRM programs like Salesforce or SugarCRM. These programs aren't built for scalable content marketing and they don’t understand search and social. iRank™ overlays our robust, enterprise level CRM atop our report results. It's designed to manage email and phone outreach, publisher contacts, and the entire relationship development and follow-up process.
Content and Media Implementation
The final piece of the puzzle is syndicating content. MediaStore houses and organizes snippets of content and links, short and long articles, and any other type of interactive media like videos, infographics, affiliate programs, and tools. The outreach department can quickly access and disseminate the right content to the right publisher. Once content is integrated the Quality Assurance team is immediately notified where they subject every partner to our strict integration standards.
