Into Your Holistic Digital Agency
An Infographic Study with Survey Monkey
Use Creative Content To Boost Rankings
Market research paints a detailed picture of your target audience. Our Market Research
We build strategies around your strategies, with no interruption. Our Strategic Planning
Tracking competitors is the first step. Beating them is the second. Our Competitive Analysis
Content guides your user. Learn how we guide your content. Our Content Strategy
Market research is at the heart of everything we do. We find the people who are actually searching in your space and tell you who they are, what they want, and how they behave. Just call it a head start — or state-of-the-art market research. Whichever you prefer.
Let’s talk about your customer. The one you have. The one you want. Let’s talk.
Using a rich array of market research and SEO tools we identify all of the major segments of your audience. As part of our digital marketing resources, we present you with a report that includes your target personas, with detailed information about their demographics, online behavior, and search patterns. And here’s the cool part: we figure out what your audience responds to, and build that into all of our recommendations.
Market research is the first step in every part of our digital strategy and SEO deliverables — no matter how big or small the job. We use it to inform everything we do. That way your entire search and digital strategy is geared toward your audience with your goals in mind. Our process turns searchers into visitors, visitors into leads, and leads into customers. And it’s all thanks to market research. (Thanks, market research!)
Experian Simmons, Nielsen Prizm, and Google Analytics — among other tools — give us a rich profile of your actual user based on extensive behavioral research, survey information, and analytics data.
Cross-channel marketing is tough, and requires serious planning to not get wires crossed. At iAcquire we believe that being effective with Search requires cross-channel strategy built by subject matter experts that understand integration. Our expert consultants work closely together to integrate every strategy seamlessly across their various disciplines, including search, social media, content strategy, and market research.
To build an effective strategy, we start by learning everything there is to know about your business. First, we learn about your needs, goals, and business objectives. Then we form an in-depth understanding your products, so that we can present you to your audience in a way that clearly reflects the culture of your business and industry. Understanding who you are and what you do helps us create strategies that are tailored to fit your product and your consumer.
Organic search is necessary for brands, but we understand that sometimes paid search is needed as well. Our work doesn’t get in the way of that, but actually complements the strategies in place that are already working. We listen to your priorities, and build organic search strategies that align with your needs.
iAcquire’s in-house capabilities allow us to build an end-to-end solution with Search at its core, or build a supplemental strategy that plays nicely with other initiatives. We’re flexible, even if you can’t be.
Big wins in search and social media are difficult to achieve when your competitors keep moving the goalpost. Understanding why your competitors outperform you (and why you outperform other competitors) is a key step in developing a comprehensive strategy.
Competitive Analysis is a highly-detailed examination of the digital properties of your search competitors to develop key insights for use in the creation of a successful strategy. We believe you can yield results from focusing on those sites who outperform you in Search Engine Results Pages (SERPs), rather than tracking just your traditional offline competitors. We also believe that competitive analysis is a continuous process, not a one-time deliverable. Our dashboard in iRank allows you to check real-time competitive analysis at any time.
When performing competitive analysis we examine a variety of on- and off-page Search and Social Media factors and compare them to competitors on a scale of 1-4. It is best to benchmark competitive analysis quarterly, although at iAcquire we review competitors continuously and can set custom alerts for when your competition crosses a certain threshold. That keeps you, and us, ahead of the game – putting your brand at the very front of the pack.
Content is everything that goes on your website. From the 'about' page to the enrollment form, everything that lives on your site is content. This, what you're reading now, is content. Somebody thought about it, wrote it, and loved it. We call that content strategy.
Content strategy is an essential ingredient to any marketing campaign, and the earlier it can be integrated the better. Our content strategists optimize your content to meet your key business objectives. We ensure that everything living on your site speaks to the target personas revealed in our market research, driving those users toward your specified goals.
There are many components to a well-managed strategy: We generally begin with a content audit, accounting for all of your current content, determining what works and what doesn’t. Then we generate content recommendations for content that needs improvement, or develop new content from scratch. If you already have a team in place, we also offer consultation to help your in-house copywriters develop content that shines in search.
On-Page SEO is the process of optimizing every element of your website from the inside, rather than building links from the outside, to increase your visibility and rankings for target keywords in search. But increasing search ranking and site performance is as much about optimizing your business processes as it is your actual website. That’s our specialty.
There’s no getting around it. SEO is at its core a very technical business. There’s a long list of technical issues that influence how search engine spiders crawl and index your site. If any of them are out of commission (or even just slightly off) your search rankings can plummet.
We start by conducting a technical audit, diagnosing your site’s problems and identifying how you can improve your performance. We then work with your tech team to implement our custom solutions, and follow up with implementation audits to make sure everything went smoothly.
Once your site’s technical troubles are solved, we dive into your content. Our content strategists examine every corner of your site to make sure that everything is optimized for search and user experience. We don’t just believe in increasing your rankings, but actually raising the bar of quality on your content so that users convert once they get to your site.
Our end goal is not just to optimize the content on your site, but to optimize your online business processes — from how your customer finds the site to how they click ‘purchase.’ Revenue isn’t a buzzword. No conversation about your brand is complete without it.
The art of Off-Page SEO lies in influencing the multitude of factors outside of your website that influence your search rankings. Earning links from high-quality, relevant sources is still the most important – but Off-Page SEO is much more than just links.
To do well in Off-Page SEO, your brand needs well-conceived plans and tightly managed processes. Links don’t appear out of nowhere – even if you’re doing everything else right.
iAcquire has it down to a science – seriously. Based on painstaking persona research and fueled by our iRank™ technology, iAcquire delivers a diversified set of earned-media placementss to our clients — utilizing content marketing, social outreach, and digital PR. Our campaign strategies are bolstered by dynamic content creation and personal outreach. Our team of over 100 Off-Page SEO specialists is comprised of experts within each discipline: outreach, placement, quality assurance, reporting and client services.
Social signals continue to take an increasingly important role in designating trust and authority to search algorithms. An inbound link that comes from a page that is corroborated by Likes, Tweets, +1’s and such is naturally more trustworthy and thereby more influential to algorithmic search engines. Our solutions tailor content marketing goals around social media bookmarking (Reddit, Stumble, Digg) and social networking (Twitter, Pinterest, Facebook) interest. Targeting the right sites, the right bloggers and editors, and conducting managed outreached services is at the heart of what we do every minute of every day at iAcquire.
The success of your brand is made or broken on the first page of search results. If there are negative results showing up on your important keywords (particularly branded ones), then that means someone else has taken up real estate on your brand space. With Reputation Management, you can take that space back by optimizing pages that show your brand off in the best possible light.
It all starts with identification. Using established SEO and market research tactics, we run through all of the search terms that are giving you trouble, figure out what they rank for, and determine whether each result is positive, negative, or neutral. We get to the heart of your reputation management problem, determining the issues that are causing your bad press, and identifying the search terms that have been corrupted with negative associations. Then we hatch a plan to get your rankings back in check.
The key is to put more effort and love into your online properties than your detractors put into theirs. That’s how you take control of your reputation.
Once we’ve determined the exact search terms that are causing you trouble, we get to the real work. Using our research, we design a strategy to get your properties ranking higher through targeted link building and off-page SEO. We help you create and place content that ranks well and shows off your brand’s good side — highlighting the issues that you’re most concerned with, and offering a positive view of your brand.
We understand the hard work it takes to build your reputation, and we’ll put in the hard work to build it back.