SCOTTSDALE (July 9, 2014) – Content marketing works best when you have an integrated content marketing strategy. That’s just one of Joe Griffin’s mantras that guests to Arizona Interactive Marketing Association (AZIMA)’s next program will hear. Griffin, co-CEO and co-founder of Phoenix-based iAcquire and ClearVoice, is a leading expert who will present “The Future of Content Marketing” on Thurs., July 17. The event takes place from 6 p.m. to 8 p.m. at the Hilton Scottsdale Resort & Villas, 6333 N. Scottsdale Rd., in Scottsdale.
“I hope to show the audience how an integrated content marketing plan works, starting from the top down to the bottom, but also show them how to take advantage of the right tools, ad platforms, and content creators to turn a dull content marketing campaign into something that creates real results,” Griffin said.
Griffin and his team work with high-profile clients such as J.G. Wentworth, Intuit, Coach, Team Coco (Conan O’Brien) and others, helping them to create and maintain their true content brands.
“A true content brand is a brand or company that truly understands how consumerism has shifted in the last few years, and has developed a content strategy to create, manage, and amplify business and editorial content so that it reaches and engages their audience on all devices and platforms,” Griffin explained.
Content marketing was born because of the change in consumerism more than anything else. “It’s not just a new way to reach an audience…it is a marketing discipline dedicated to the idea that content can be strategically created and marketed to a pre-determined audience segment in a format that is unobtrusive and value-added,” he said. “Statistically, search, mobile adoption and usage, and social have evolved so rapidly in the last four years that the very fundamentals of advertising and marketing must shift. I’ll highlight those major changes in my presentation.”
In addition to covering new technologies that support influencer partnerships and marketing, Griffin will discuss common misconceptions even among marketing professionals and C-suite executives.
“People don’t understand that with content marketing there are no shortcuts. It starts with digital marketing strategy, which helps dictate content strategy and ultimately marketing tactics. Effective content marketing goes beyond just creating and marketing content. It requires pin-point execution to a specific audience segment and must constantly be refined,” he said adding that content marketing not only drives business, but it also helps a company better communicate with its customers.
The cost of the event, which includes dinner, is free for AZIMA corporate and VIP members; $40 for AZIMA regular members and guests who pre-register and $25 for students (student ID required at registration desk). Tickets at the door are $50. To learn more, visit www.joinazima.org.
About Joe Griffin: Joe Griffin is the Co-CEO and Co-Founder at iAcquire and ClearVoice. He began his career in digital marketing in 1997. He co-founded one of the industry’s first search engine marketing firms, Submitawebsite.com. In early 2001, Joe took a break from Submitawebsite.com and joined iCrossing as Director, Strategy. A year later Joe became VP, Strategy, and then VP, Media. For three years Joe was part of iCrossing’s explosive growth. In 2004, Joe returned to Submitawebsite.com to become the company’s President. In four years Joe increased revenues by 400 percent, and led the sale of the company to Website Pros, now Web.com. In 2009, Joe Griffin and Jay Swansson formed iAcquire, with the vision to create an agile marketing agency capable of delivering marketing solutions to leading brands across the world. Today, iAcquire works with 75+ brands and is widely considered an authority in content marketing.
About Arizona Interactive Marketing Association (AZIMA): Arizona Interactive Marketing Association is a nonprofit organization created to help you better understand interactive marketing through education tools, events, and networking. Founded in 2009, the Arizona Interactive Marketing Association (AZIMA) is a nonprofit, nonpartisan membership organization that helps Arizona agencies, businesses, educational institutions and students improve their understanding and application of interactive marketing best practices. Driven by an extreme passion for interactive marketing, the founders of AZIMA created an organization to help you better understand all things about interactive marketing.