Whether you are an online marketing specialist for your own business, a consultant for multiple clients, or a business that has outsourced their SEO work, you probably want to make monitoring simpler so you can focus on more important tasks. We’ve previously touched on services that help bring marketing opportunities and analytics to your inbox, and today, we’d like to highlight another tool that does wonders. Monitor Backlinks is a premium tool that will email you when you and your competitors receive new backlinks. In this post, we will describe how to use this tool to make your online marketing easier.
How It Works
You can start with a 30 day free trial to see if it’s the right tool for you. First, you will choose your plan based on the number of domains you want to monitor. Plans start at $19.90 per month for monitoring two domains with two competitors each. Once you have created your account, you can start adding the domains you want to monitor and related competitors. Domains and backlinks can be added manually (with a CSV file) or using your Google Analytics account. If you use your Google Analytics, then Monitor Backlinks will automatically import all of the links it can find for your domain.
Next, you will add your competitors. Depending on the plan you choose, you will add two or more competitors per domain you add to your account. If you’re unsure about what competitors to choose from, the safest bet is to go with the top websites linking for your main targeted keyword phrase.
That’s it! You’ll have to wait 24 hours to start getting notifications about new links for your domain and your competitors. After that point, you’ll start getting emails that look like this.
You’ll also receive a monthly report with your best (and worst) backlinks.
And, of course, you can visit your dashboard to view your newly discovered backlinks anytime to see additional details about them, including PageRank, MozRank, and total social shares.
What You Can Discover
Now that you know what you will get, let’s look at what you will discover with constant backlink monitoring and how you can use these discoveries in your online marketing campaign.
Whenever someone gives you a positive mention (and a link), you should definitely thank them for it. This helps solidify your relationship with the blogger / reporter in question, making them that much more likely to link to you again.
As you receive new emails with links to your competitors, you can evaluate them quickly to get a feel for your competitor’s overall link building strategy and if particular links have potential for your own domain. These opportunities could include:
- Potential guest blogging spots. As your competition starts gaining guest blogging opportunities, follow up with those blogs to see if they would be interested in an article from you.
- Blogs to reach out to for product / service reviews. Instead of spending countless hours researching and reaching out to bloggers for a chance to get a review, see the blogs that are actually publishing reviews about similar products and services.
- High quality directory listings. If your competitors are getting a lot of directory links, you can use this tool to see which ones are the highest quality and make sure you are there as well.
- Local search listings. Don’t miss out on local business – make sure your business is listed where ever your competitors are in local directories and review sites.
- New social networks. It’s hard to choose which social networks to join, especially with new ones that seem to pop up every day. Use your competitor’s new backlinks to show you the way.
- Advertising opportunities. Are your competitors buying banner ads? This tool will let you find the ones with direct backlink building potential.
Also, don’t just look at the opportunities your competitors are getting. Look at how they are using these opportunities. What kind of content are they publishing as guest posts? What calls to action do they include on their profiles? What images are they using in their ads? Use the extra time that you would have spent finding all of their new backlinks to really examine their strategy so you can make yours even better.
Potential Problems with Google
The monthly email notifying you about your highest and lowest ranking backlinks can be especially helpful if you want to stay on top of an in-house or outsourced SEO link building team. Any links that are identified as low ranking should be manually evaluated to see if they should be removed or not. This can help prevent your domain from getting penalized or bumped during an algorithm update.
This report, along with your daily notifications, can also help you identify whether you are being targeted for a negative SEO campaign. While it’s debatable on whether this can have an affect on your website’s rankings, it’s still good to know if someone is slamming your domain with bad links in high volume.
In addition to being notified when new links appear in your backlink profile, you’ll also get notified when links have been lost. If you see a valuable link disappear, see if it is something you can follow up on to get added again. If not, it’s a good time to go out and find a equally or higher quality replacement. Alternatively, if you are in the process of requesting removal of low quality links from your website, this tool can notify you when those links have been removed.
If you have a business blog, be sure to link to older pieces of content in each post. If another website scrapes your content, there’s a good chance those links will remain intact. As you review your emails, if you notice new links to your old blog posts that happen to the have the same title as your blog posts, you might want to check them out – they could be content thieves! What do you think would be the biggest benefit of having backlinks delivered to your inbox?