A few months ago, we published a guide on how to measure the success of your guest posting campaign. Of course, before you can measure your success, you have to get published on other blogs first.
Photo Credit: Steve Koukoulas on Flickr.
In today’s post, we’re going to share the top ten tips for getting your content published on popular blogs in your industry. These tips will not only help you get published, but they will help ensure your content’s success as well.
1. Get an introduction if possible.
To make the path onto a popular blog in your industry easier, see if you can get an introduction from someone who has contributed content to the blog recently. Just take a quick skim through the latest guest posts, and if you know one of the authors, ask them if they can send you a quick introduction to the blog owner or editor. If the blog has a lot of content submitted regularly, this can help you bypass the usual moderation process and make it simpler to get published.
2. Read the guest posting or contributor guidelines carefully.
If you want to ensure that your content is accepted on a popular blog, the first thing you will want to do is familiarize yourself with the blog’s guest posting or contributor guidelines. Most guidelines will cover things like the following.
- Topics to write about.
- Whether the blog owner or editor wants you to pitch topic ideas first or send in a completed post.
- How to submit your post (email, contact form, Word document, create an account on the blog itself, Google docs, text files, etc.).
- How long the post should be. If the guidelines do not specify, look at the most popular posts on the blog and see what average length of those are.
- How to format your post (image guidelines, videos, headers, etc.).
- Information to include with your submission (writing samples, social network links, etc.).
- How to compose your author bio. Some blogs are specific to the number of links you can include and whether you can use anchor text for those links.
In the event you can’t find guidelines but see that a blog accepts guest posts, review the guest posts carefully and format yours similarly, from topic to author bio. If you can’t find guidelines, don’t tell the blog owner or editor what your guidelines are in the form of “I am offering you an article of up to 500 words with a short bio and link at the bottom of the article.” Pitch your topic and ask if there are any specific guidelines they want you to adhere to. You are there to please them, not vice versa.
3. Research a unique topic to pitch.
Before you submit topic ideas or a completed post, do a little research to make sure that your topic hasn’t been covered before. The simplest way to do this is to do a Google search for site:domain.com intitle:keyword or subscribe to the blog’s RSS feed in Google Reader and then do a search for the keyword on that blog’s feed. While you can’t prevent duplicating an idea that might be on the editorial calendar for the future, you can prevent getting a rejection for having a duplicate topic and being seen by the editor as someone who doesn’t do their research.
4. Address the blog owner or main site editor by name.
There are some curious names out there, but you are not likely to come across anyone whose first name is Sir, Madam, Admin, Webmaster, or Blogger. Go to the blog’s about page and make sure you address the owner or editor by their first name – it makes your request look personalized and not generic.
5. Explain why you would be a great fit for the blog’s audience.
You may be tempted to boast about yourself in your introductory email, but the fact is the blog owner or editor is not going to care about who you are unless you describe yourself in a way that relates to their audience. Explaining that you are a writer representing XYZ corporation isn’t going to get you as far as explaining that you are a regular reader of the blog who also loves the outdoors or whatever the main topic of the blog is about.
Along with your introduction, sending examples of some of your best work is a great way to make a good first impression, but only if that work is relevant to the blog you are pitching. If you plan on sending a post about SEO to a top SEO blog, then sending them samples of articles you have written on insurance isn’t the best idea.
6. Avoid mentioning links.
Nothing says my content was merely created to build links like including the words “All I need is 2 dofollow links back to my website in the post.” Your goal is to make the blog owner or editor think you are creating content because you want to contribute something valuable to their blog, not because you must build links. You really don’t need to include this or similar requests at all during a guest post pitch – simply look at the latest guest posts and make sure the authors are given bios with dofollow links. If they get them, you can too just by submitting great content – not by asking.
7. Submit unique content.
Another thing you don’t need to mention is that your content is “100% unique and copyscape protected” as that seems to be a very generic tagline thrown around in pitches lately. It should be assumed that your content is going to be unique – most bloggers are now checking Google to make sure they are and rejecting anything they find duplicated on other blogs or (worse) article networks. So don’t submit something you’ve published elsewhere, or something that was altered by article spinning software that was published elsewhere. Period.
8. Be prepared for a little wait time.
If you want your content to be published by a specific date, you can’t expect that it will be if you submit it the week before. Many blogs, no matter how big or small, have an editorial calendar that could be filled with scheduled post submissions for a couple of weeks up to a couple of months. Be sure to think ahead when it comes to time-sensitive content and submit it in advance to your target blog, just in case they need to schedule it out.
9. Don’t be pushy.
The last thing any blog owner or editor wants is to hear your demands when it comes to a guest post. If they say that their next available opening on the calendar is in two weeks, don’t try to push for an earlier date. If they don’t accept their post, don’t insist that they do so simply because you put your time and energy into it. Being demanding or pushy with your request just makes them less likely to want to work with you, now or in the future.
10. Stay committed to your post’s success once the post goes live.
Be sure to get involved with the blog community when the post goes live. This includes sharing it to your social network and answering any comments that come in. Also, follow up with the blog owner or editor to see how your post performed behind the scenes and if they have any suggestions. This shows the blog owner or editor that you want to cement the success of your post and will make them more open to receiving content for you in the future.
Do you have any additional tips to ensure that your content will be successful with other popular blogs in your industry? Please share them in the comments!