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The Link Building Book — Cliffs Notes Tuesday Wrap-Up

Use these summaries of our latest Cliffs Notes Tuesday to find out everything you need to know about Paddy Moogan’s The Link Building Book.

the link building book

The past few months, we have been talking about Paddy Moogan’s The Link Building Book over on the iAcquire YouTube channel. If you’ve missed any videos or need a refresher on what we’ve covered, look no farther than this wrap-up:

What is it about?

The Link Building Book is a detailed guide to link building that mixes background and theory with proven techniques and practical advice.

Who is it for?

Paddy himself says the book is “useful to anyone who wants to know more about getting high quality links to their website.” This means whether you practice SEO at an agency, in-house, or for your own site, you can enhance your skills by reading The Link Building Book.

Video Summary

Introduction
Introduction
An overview of the current state of link building and how to effectively utilize the book.

The Basics of Link Building
The Basics of Link Building
What link building is, why you need it, and how to scale it.

The History of Link Building
The History of Link Building
Link building has changed significantly since Google started dealing with spam more aggressively in 2011, and your strategy must change accordingly.

What You Need to Know about Google PageRank
What You Need to Know about Google PageRank
PageRank is measured on a scale of 0-10, but isn’t necessarily the number you see in your toolbar. Learn why it isn’t the most reliable metric.

The Anatomy of a Link – What makes a good (and bad) link
The Anatomy of a Link - What makes a good (and bad) link
As Paddy says, “Not all links are created equal.” Specific elements including TrustRank, diversity of domains, relevant anchor text and many more are addressed here.

Planning and Executing a Link Building Campaign
Planning and Executing a Link Building Campaign
This is the longest and most in-depth chapter by far. You get instructions for every step in the link building process, including selling, gathering assets and resources, conducting outreach, following up, and making reports.

Scaling Link Building
Scaling Link Building
Learn to scale the process, assets, and people behind link building.

Link Based Penalties
Link Based Penalties
Follow these nine steps to lifting a link based penalty if you fear you’ve been hit.

Building a Link Building Team
Building a Link Building Team
Discover the qualities you should look for in team members, and how to stay organized and maintain a high level of motivation.

Outsourcing Your Link Building
Outsourcing Your Link Building
If you think outsourcing may be your best option, use this chapter as a resource of what to consider and how to hire the right people.

Making Link Building Happen – Effecting Change
Making Link Building Happen – Effecting Change
The key takeaway from this chapter is the emphasis on building relationships with clients.

Social Signals and Their Effect on Link Building
Social Signals and Their Effect on Link Building
Social signals may not be replacing links any time soon, but they are certainly boosting links. Find out which are most important and how to measure social impact.

The Concept of AuthorRank
The Concept of AuthorRank
This chapter explains how AuthorRank can be used by Google as an extra signal in determining the strength of a link.

Link Building Techniques
Link Building Techniques
This glossary of link building tactics and strategies provides real solutions and lots of extra resources to help you get started.

Quick Fire Link Building Tips
Quick Fire Link Building Tips
If you don’t have time for some of the more in-depth techniques in the previous chapter, this one is for you.

Link Building Tools
Link Building Tools
Not every link building tool performs the same function. Sift through this list to find the right tool for you with quick summaries of what each does and how much it costs (bonus: many are free or have free trials).

Value level:

The Link Building Book is full of actionable, practical, and clear advice. It stands as a strong resource for even the experienced link builders.

Coming Soon:

mcgrane-content-strategy-for-mobile

The next book we’re tackling is Karen McGrane’s Content Strategy for Mobile. Join us as we cover how to adapt your content and workflow to emerging formats.

Check out CNT: The Link Building Book Playlist on Youtube and share future Cliffs Notes Tuesday videos by using #CNT and following @iAcquire on Twitter!

What did you find most helpful in The Link Building Book? Any questions you want us to answer about mobile content strategy in our upcoming CNT videos? Let us know your thoughts in the comments.