Confab Continued: An Interview with GE’s Katrina Craigwell
GE’s head of global and digital programming Katrina Craigwell gave the opening keynote address at Confab Central, the leading content strategy conference in the field. iAcquire sat down with her minutes after to discuss the company’s exceptional content initiatives. Here are her insights.
Fact or Fiction: 17 Biggest Content Marketing Myths
Not sure what to believe about content marketing? Check out this post for what you need to know about how it works and some important dos and don’ts.
Ask an Expert: How to Become a Content Brand
What does it really mean to be a content brand and how can you achieve it? Find out how some of the leading content brands operate.
Human After All — An iAcquire Meetup
Join us on July 24 for the next iAcquire meetup, “Human After All: Tools for Personalizing Content Strategy.” Featuring top digital strategists from Razorfish, iAcquire, and Yodle, you definitely don’t want to miss this!
Fanographie Summit 2012 – LIVE BLOG – Social Games
CEO & Founder of Wedge Buster, Scott Philip, presenting: “Social Games are Serious Business: It’s Time to Get in the Game. Following Philip, a panel will be discussing “Let Your Fans Design Your Next Product!” Panelists: Jason Yeh, Senior Associate, Greycroft Partners Lee Bushkell, VP & General Manager, PGA Tour Paul Gelb, Head of Strategty,…
Competitor Research 101: 15 Questions to Unravel Your Competitor’s Online Marketing Strategy
If you are at a loss on how competitors are outranking you or your clients, then competitor research is the way to go. By researching the competitors overall online marketing portfolio (i.e., not just their backlinks), you will get a broader idea of what it takes to holistically make a dent in that particular industry….