Thomas Carlyle once said, “Man is a tool-using animal. Without tools he is nothing, with tools he is all.”
Chances are this quote had more to do with 19th century philosophy than 21st century digital technology. For all those non-liberal arts majors, you could probably agree this adage still rings true to SEO. Estimation, guesswork, and intuition all come into play when trying to gain ground in the SERP. One way to combat these obstacles it to arm yourself with the proper arsenal of tools.
Before you drop some serious dough on the shiniest SEO software platform available, there is an abundance of free tools you can explore that will provide valuable answers to your natural rank questions. If you’ve been tasked with managing your team’s SEO, then we’re guessing you’ve already familiarized yourself with the most well-known tools (Open Site Explorer, Google Analytics, SEO for Firefox, etc). However, you should know that there are some diamonds in the rough looking to be explored. Once such hidden gem is LinkDiagnosis – a robust platform that will not only provide you a comprehensive list of all of your site’s backlinks, but will break these links down based on their quality metrics. A lot of valuable SEO information can be uncovered by taking the time to familiarize yourself with this absolutely free program.
iAcquire’s rock star account management team not only evangelizes Link Diagnosis, but actively employs it for their own professional insights and for those of their clients. Here’s what our team had to say about the product:
“I think my favorite feature of LinkDiagnosis is the Anchors Table and corresponding Strongest and Most Popular Anchor Comparison. This table and graph give us account managers a super quick, visual way to reinforce the iAcquire philosophy of varied anchor text, and keeping things natural with branded and general versions of anchor used.”
“While backlinks remain a huge part of a site’s overall performance in search, it’s not always that easy to review a complete backlink portfolio for such analysis. Yes, there are several tools out there that provide very usable data like SEOmoz Site Explorer or Majestic, but these require a paid membership to review all available data. For a complete view of your backlink profile without having to dig into your pockets, LinkDiagnosis is an excellent tool. It gives you a complete set of data and you don’t have to pay a thing.”
“One of the aspects I really like about LinkDiagnosis is the bar graph which analyzes no-follow to follow ratios with PageRank. Creating a visual breakdown of this information is extremely helpful when reviewing a backlink portfolio and also explaining the health of a portfolio prior to kicking off a campaign.”
“One of my favorite features of Link Diagnosis is the Outbound Links “OBL” column because it’s a way to measure the outbound link quality for the sites linking to mine. Link equity gets divided among the outbound links on a page and receiving links for pages with lower OBL is ideal. Knowing there are additional outbound links on a page is an indicator that the page may be linking to one of my competitors as well.”
There you have it. As a team of pioneers in the off-page SEO industry, it’s a product we swear by. Give it a try and you’ll agree – there is no better free or subscription-based product that will give you more valuable backlink profile analysis than LinkDiagnosis. Let us know what you think.