iAcquire is in the business of content marketing—and, inevitably, so is your brand. We create content that powers your business, and develop strategies that forge the road ahead. Using market research, we ensure your brand’s content aligns with what your users are looking for in search and talking about in social. Welcome to the new way of doing content.
Technology is now driving the customer buying journey and collecting massive amounts of data in the process. Strategic data integration and mapping is key to making informed marketing decisions. Business intelligence expert Kaan Turnali helps us see the trees through the forest.
What’s the secret to content marketing success? We go on the record with Jerod Morris, director of content for Copyblogger, and talk viral content, storytelling and the role of writers in today’s content-driven marketing landscape.
Are you using Google+ communities to spark conversations around your brand? Digital marketing pro Brian Honigman walks us through creating, optimizing and building a Google+ community for your business.
Confab Central 2014 united the greatest minds of content strategy. From the opening address to key takeaways for content marketers and brands, read on for the big thoughts and wise words that shaped this year’s conference.
GE’s head of global and digital programming Katrina Craigwell gave the opening keynote address at Confab Central, the leading content strategy conference in the field. iAcquire sat down with her minutes after to discuss the company’s exceptional content initiatives. Here are her insights.