Lately the SEO industry has collectively started to wake up to the fact that the “Content Marketing” masquerade is coming to a close. However the show must go on and users have been saving the last dance for quality ideas and Content Strategy. As a believer in remarkable content I’d say it’s about time Prince…
While the month of March can be dreary outside, iAcquire will turn up the heat in your marketing game with content strategy resources. The digital game can be more efficiently executed through community learning – and that entails passing of tricks of the trade, right? From audience segmentation through advanced persona research, to quantifying outreach,…
There are many ways to use Advanced Segments. We cover a few you may or may not have seen and learn how they might be right for your reporting. Onward!
A Tale of Two Hashtags We were very excited to announce our new Twitter chat, #inboundchat, last month! If you weren’t there, you missed out – special guest Mike King shared his insights on whether or not PPC should be considered inbound marketing, strategies SEOs are overlooking and more! Luckily for you, you can catch…
Do you think that your website, or your client’s, has suffered a Google penalty due to bad link building? Or do you just wonder why a website isn’t ranking well? If so, then you probably want to take a look at the link profile for the website. Pouring over a list of links can be…
By tracking key performance indicators in social media and SEO, you can calculate the monetary success of your content strategy. Use the tools in this post to find the numbers you need.
In SEO and inbound marketing, the big buzzword of late has been ‘content.’ Everybody is concerned with developing and marketing great content. But the word itself, content, doesn’t mean anything more than something that fills something else. Content, on its own, can be quite an ugly word. But if we’re interested in breaking away from…
Let’s get back to basics. If I’m to be honest, flashbacks of arguments with copywriters in ad agencies turn me off to the discussion of metadata. However the reality of the situation is that as Search and Social continue to rapidly converge, it is us SEOs that are left to pick up the technical end…
When it comes to competitor research, have you ever wanted to go beyond the top keywords that they were targeting? Do you want to know the content that helps them rank for all of the popular keywords that are driving traffic to a website? If so, then you can find the answers using SEMrush and…
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