How Can User-Generated Content Fit in Your Marketing Mix?

Every brand would love to see users create content for them of their own free will, spontaneously firing off endorsements and love notes to the social stratosphere and carrying the promotional torch to a new generation of rabid fans. It’s part of that oh-so-lucrative “earned media”.

Treat Content Marketing Like an Ad Campaign

Reimagine the power of content marketing through the lens of a creative brief.

Escape From Content Marketing Wasteland

Content marketing is growing at an unbelievably fast rate. Unfortunately, many seem to have let the discipline of quality and uniqueness suffer. We’ll guide you out of the wasteland caused by toxic content.

Data is a Strategic Marketing Asset

Big data, marketing analytics and business intelligence are all strong trends supporting improved business decision making. However, there are three important considerations you must tackle to make success possible.

Creating Content for the Three Learning Styles

Re-purposing content can serve a higher purpose than saving money and time: your customers’ learning style.

3 Fatal Flaws of Failed Brand Storytelling

Whose story are you telling? The one you want to hear or the one that makes your customer the hero? Joel Klettke describes the three most common reasons why brand storytelling fails.

iAcquire Employee Plays Superhero at Phoenix Children’s Hospital

Phoenix Children’s Hospital has helped countless children though the medical crisis they faced with the special attention and care that only a hospital dedicated to children can provide. It has provided hope, healing and the best healthcare for children and families since 1983 and this year’s “superhero day” for its patients is no different.

David Meerman Scott Talks “Marketing the Moon” with iAcquire

In July 1969 when Apollo 11 took off to the moon, 94 percent of American televisions were tuned in to the coverage, and an estimated 530 million people heard Neil Armstrong’s voice describe the event as he took “…one small step for man, one giant leap for mankind.”