How to Build a Successful Google+ Brand Page, Part II

In the final installment of this series, Google+ expert Martin Shervington describes the tactical steps of leveraging your Google+ brand page.

How to Build a Successful Google+ Brand Page, Part I

Consultant, speaker, trainer and coach on all things Google+, Martin Shervington describes how to increase followers and leverage your Google+ brand page.

The Wolf of Link Street

Any tactic meant to build unnatural links will eventually get smacked down. But building real relationships with influencers online is increasingly the method of choice for effective content amplification. This means you need to learn the most basic element of relationships. The human element.

How Can User-Generated Content Fit in Your Marketing Mix?

Every brand would love to see users create content for them of their own free will, spontaneously firing off endorsements and love notes to the social stratosphere and carrying the promotional torch to a new generation of rabid fans. It’s part of that oh-so-lucrative “earned media”.

Treat Content Marketing Like an Ad Campaign

Reimagine the power of content marketing through the lens of a creative brief.

Escape From Content Marketing Wasteland

Content marketing is growing at an unbelievably fast rate. Unfortunately, many seem to have let the discipline of quality and uniqueness suffer. We’ll guide you out of the wasteland caused by toxic content.

Data is a Strategic Marketing Asset

Big data, marketing analytics and business intelligence are all strong trends supporting improved business decision making. However, there are three important considerations you must tackle to make success possible.

Creating Content for the Three Learning Styles

Re-purposing content can serve a higher purpose than saving money and time: your customers’ learning style.

iAcquire Talks with Digital Product Manager for Social Media at NBC Owned Television Stations

Digital marketing is by no means an exact science and is rife with unknowns: How do you maintain unification with so many products to manage? How do you champion social media for a traditional organization? How do you integrate content strategy with your company’s social campaigns?

If you’ve been mulling over these questions on a daily basis, grab a pen.

3 Fatal Flaws of Failed Brand Storytelling

Whose story are you telling? The one you want to hear or the one that makes your customer the hero? Joel Klettke describes the three most common reasons why brand storytelling fails.