Ask An Expert: Content Marketing vs. Content Strategy – What’s the Difference?
In our first ever “Ask An Expert” column, we asked digital marketing leaders to weigh in on the distinction between content marketing and content strategy. While they all agree that the two go hand in hand, they set unique expectations for each.
Include Your Clients in the Persona Research Process with Affinity Mapping
Creating personas requires a great deal of data and background information, so it can be difficult to collaborate with others during the research process. Using affinity mapping can help keep clients in the loop in real time—making it easier and quicker to set standards and address any uncertainties.
7 Ways to Get a Website’s Contact Information
One of the common pain points for any online marketer who performs link building, guest blogging, blogger outreach, or other tasks is finding the contact information for a website or blog. There’s nothing worse than finding a great opportunity but not way to contact someone responsible for making decisions. In this post, we’re going to…
Lunch Break with Marshall Simmonds
This week on Lunch Break with Mike King, we have a special guest: Marshall Simmonds, founder and CEO of Define Media Group. Marshall is a giant of the search industry who has been around since the beginning. Define Media Group previously managed all search strategy for the New York Times and About.com, along with dozens…
Defining Shareworthy Content — A Formula for Content Success
What do you get when you analyze forty of the most shared online marketing blog posts and forty of the least shared? A solid idea of the most important factors to include in your writing to increase the share-worthiness of your content.
The Great Debate: iAcquire, Distilled, and Zemanta Host Meetup to Demystify Content Marketing vs. Content Strategy
Content is the face of every enterprise. It’s the bricks and the mortar. Content guides the user through every step of the user experience journey. From search to conversion, content is there. And the art of content strategy lies in aligning that process with a business’ goals. But where does that leave content marketing? In…
How to Calculate the Potential Value of Better Keyword Rankings
Sometimes it’s hard to get a client to invest in something they may not see the immediate value of. A search marketing campaign is often one of these things. But with the right tools, you may be able to calculate potential value of increasing a website’s ranking in search. In today’s post, we’re going to…
What It Takes To Get Remarkable Content Done
Lately the SEO industry has collectively started to wake up to the fact that the “Content Marketing” masquerade is coming to a close. However the show must go on and users have been saving the last dance for quality ideas and Content Strategy. As a believer in remarkable content I’d say it’s about time Prince…
March Madness: iAcquire Lays Up Your Content Strategy with Webinars, Case Studies, New Content
While the month of March can be dreary outside, iAcquire will turn up the heat in your marketing game with content strategy resources. The digital game can be more efficiently executed through community learning – and that entails passing of tricks of the trade, right? From audience segmentation through advanced persona research, to quantifying outreach,…
The Scrappy Mofo’s Guide to Advanced Segmentation
There are many ways to use Advanced Segments. We cover a few you may or may not have seen and learn how they might be right for your reporting. Onward!