iAcquire is in the business of content marketing—and, inevitably, so is your brand. We create content that powers your business, and develop strategies that forge the road ahead. Using market research, we ensure your brand’s content aligns with what your users are looking for in search and talking about in social. Welcome to the new way of doing content.
We were approached by a leading internet security company to perform a drastic SEO and reputation management overhaul. We understand that reputation management doesn't exist in a vacuum, and that the nature of search results is connected directly to our clients' bottom line. Take a look at our case study, and see how we changed the search game for our client with a phenomenal ROI.
We've got the implementation of content marketing down to a science -- and a large, agile team of editors, writers, and designers to handle the art. We use our iRank technology to perform research identifying high-quality sites in your space, then we create and place shareable articles and infographics, with links to your site, designed to increase your rankings in search for the keywords that matter most to your business. Our tactics are well-researched, and our results are proven. Get in touch with us and see how we can increase your search rankings.
We grabbed a beer with content marketing consultant, copywriter and creative director of Feldman Creative, Barry Feldman. Here, he shares his thoughts on digital marketing, visual content and what’s next in content marketing.
While debate over the value of Google+ for businesses continues, the social platform does offer an array of powerful tools and features. Weighing the good, the bad and the remains-to-be-seen of Google+ for brands.
Technology is now driving the customer buying journey and collecting massive amounts of data in the process. Strategic data integration and mapping is key to making informed marketing decisions. Business intelligence expert Kaan Turnali helps us see the trees through the forest.
What’s the secret to content marketing success? We go on the record with Jerod Morris, director of content for Copyblogger, and talk viral content, storytelling and the role of writers in today’s content-driven marketing landscape.
Are you using Google+ communities to spark conversations around your brand? Digital marketing pro Brian Honigman walks us through creating, optimizing and building a Google+ community for your business.
Confab Central 2014 united the greatest minds of content strategy. From the opening address to key takeaways for content marketers and brands, read on for the big thoughts and wise words that shaped this year’s conference.
GE’s head of global and digital programming Katrina Craigwell gave the opening keynote address at Confab Central, the leading content strategy conference in the field. iAcquire sat down with her minutes after to discuss the company’s exceptional content initiatives. Here are her insights.