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An Interview with Content Marketing Institute’s Joe Pulizzi

Content Marketing Institute’s Joe Pulizzi gave a powerful talk at Confab Central this year. iAcquire sat down with him just before he jetted home for insights into the content marketing world that he has seen grow from infancy. Here, he shares how he steered CMI toward success, the lessons he learned along the way and the value of understanding your audience.

An Interview with Content Marketing Institute’s Joe Pulizzi