iAcquire is in the business of content marketing—and, inevitably, so is your brand. We create content that powers your business, and develop strategies that forge the road ahead. Using market research, we ensure your brand’s content aligns with what your users are looking for in search and talking about in social. Welcome to the new way of doing content.
We were approached by a leading internet security company to perform a drastic SEO and reputation management overhaul. We understand that reputation management doesn't exist in a vacuum, and that the nature of search results is connected directly to our clients' bottom line. Take a look at our case study, and see how we changed the search game for our client with a phenomenal ROI.
We've got the implementation of content marketing down to a science -- and a large, agile team of editors, writers, and designers to handle the art. We use our iRank technology to perform research identifying high-quality sites in your space, then we create and place shareable articles and infographics, with links to your site, designed to increase your rankings in search for the keywords that matter most to your business. Our tactics are well-researched, and our results are proven. Get in touch with us and see how we can increase your search rankings.
The first rule of social media: Don’t make it all about you. Enhance your Google+ content marketing strategy by curating topic-specific, visual or trending content from other sites. Here are eight great resources for shareable content.
By definition, the “content” in content marketing should be relevant and provide value to your audience. Why the endless supply of content that doesn’t connect or convert? Content marketing strategist Barry Feldman puts an end to this nontent.
Content Marketing Institute’s Joe Pulizzi gave a powerful talk at Confab Central this year. iAcquire sat down with him just before he jetted home for insights into the content marketing world that he has seen grow from infancy. Here, he shares how he steered CMI toward success, the lessons he learned along the way and the value of understanding your audience.
Our iAcquire #iBrand of the week (wait for it….) is Lego. A brand with legs, Lego has transformed its flagship toy into a media empire. From brilliant storytelling to a multilateral multimedia platform, here’s how Lego pieced it all together.
We grabbed a beer with content marketing consultant, copywriter and creative director of Feldman Creative, Barry Feldman. Here, he shares his thoughts on digital marketing, visual content and what’s next in content marketing.
While debate over the value of Google+ for businesses continues, the social platform does offer an array of powerful tools and features. Weighing the good, the bad and the remains-to-be-seen of Google+ for brands.
Technology is now driving the customer buying journey and collecting massive amounts of data in the process. Strategic data integration and mapping is key to making informed marketing decisions. Business intelligence expert Kaan Turnali helps us see the trees through the forest.