Comments on: Newsjacking: You’re Doing It Wrong

By: thatgirlmegan

thatgirlmegan — Thu, 24 Jan 2013 00:27:00 +0000

June, that is so true! Social media policies definitely need to be created with guidelines for what is and isn’t appropriate- although sometimes it is hard to predict situations that arise or keep mistakes (eek, some costly) from occurring! I definitely think in order to keep up with social itself, those who work in social should always strive to be at least one step ahead, like you suggest

By: thatgirlmegan

thatgirlmegan — Thu, 24 Jan 2013 00:25:00 +0000

Thank you so much for reading & commenting!! & I will make sure to clear up that point!

By: David Meerman Scott

David Meerman Scott — Sat, 10 Nov 2012 17:55:00 +0000

Megan, Some good ideas here that expand on the ideas in my Newsjacking book. While I did not coin the term, I popularized it.

By: June Macon

June Macon — Wed, 07 Nov 2012 18:05:00 +0000

I haven’t seen anyone write about newsjacking, and it’s appropriate to talk about the good and the ugly. Companies need to learn how to do it right if they are going to do it all. Increasingly we see people make mistakes as the company’s face when attempting to be “trendy”. There should be a newsjacking clause in social media policies. :O)