Mike King for the 12 Days of Linkmas

Research Phase:

1. Identify your prospects using keyword-relevant searches in FollowerWork.
2. Export users you have identified from FollowerWonk.
3. Remove all data except for user name, full name, website, and influence
4. Take those URLs and place them into Outreachr’s Bulk Domain Checker to retrieve link based metrics and add that data to your spreadsheet
5. Sort the sheet by link metrics and/or influence depending on your goals.
6. Use Social Crawlytics to identify the most shared posts from those users and keep track of it in your spreadsheet.

Outreach Phase:

7. Read the most shared post and come up with a unique point of view
8. Collect your props for your video. The more remarkable the better. Examples: Crazy Hats, a fake parrot for your shoulder, a stuffed animal.
9. Set up an interesting background or find remarkable position to be seated in within your office or home.
10. Record a remarkable 1 minute video for each link prospect in Vsnap.
    • Say something that contradicts what the prospect can see to give them something to talk about in their response. Ex: If your stuffed animal is leopard call it a panther.
    • Your goal is to show you are a real person and that you value their content. If your perspective on their content is strong consider pitching them on writing a follow up on their site. Otherwise use this as the initial outreach and not the direct link request.
11. Send the video to your prospect via Twitter, Email or Vsnap’s internal email client.
12. Monitor the view counts on your videos to see whether or not the user has watched it and send follow up messages.