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Joe Hall for the 12 Days of Linkmas

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Lead Generation for Non-competing Verticals

Ingredients

  • Email
  • Connections In Your Community

Directions

  1. Ask your bosses, or if you’re the boss ask yourself, what connections do I have in the community? Who do I refer business to often? It doesn’t need to be in the same industry as you.
  2. Make a list and write down their phone numbers and email addresses
  3. Email, or preferably call if you know them well, and ask for a link. If they have a ‘Friends’ page on their business site, ask to be listed there. If not, ask to leave a testimonial for their business with a link back.
Extra Special Thank You to Joe Hall for his contribution to the 12 Days of Christmas. Signup for our mailing list and make sure you don’t miss a tip!

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  • http://twitter.com/MChuckGreen Matthew Green

    This is so smart, Joe. There is no reason not to leverage off-line relationships to get links!

    One thought, and this is if the ‘Boss’ in your scenario is the one doing the outreach; don’t be afraid to blame your SEO for making you ask for these links! Something like:

    “Hey Bob, yea I hired this nerdy SEO guy, and he is telling me to ask you to put a link on your site to mine. I don’t why, but he thinks it’ll help. Thanks, Bob”