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Inbound Marketing Cliffs Notes Tuesday Wrap-Up

A roundup of our Cliffs Notes Tuesdays series on the book Inbound Marketing: Get found using Google, social media, and blogs by Brian Halligan and Dharmesh Shah from HubSpot. Our team goes through chapter by chapter, giving you a quick, actionable digest of this awesome book.

All good things come to an end. Last week Mike King presented the last chapter of ‘Inbound Marketing: Get found using Google, social media, and blogs‘ by Brian Halligan and Dharmesh Shah from HubSpot.

What is it about?

The book was published in 2009, in the social media landscape this is quite some time ago. However the book holds many facts that are of timeless value. HubSpot founders Brian Halligan and Dharmesh Shah bring to you in a handy book format why blogs and social media sites are important for your business and advise you on tools and measures to use in order to improve your Google search rankings.

Who is it for?

If you are new to the social media and SEO world this is a great introductory book with a great overview on best practices. If you are an expert in the field you might find it pretty basic.

Video Summary

Chapter 1: Shopping Has Changed… Has Your Marketing?
Chapter 1: Shopping Has Changed… Has Your Marketing?
Educated customer, investigate heavily before purchasing a product. See what you can learn from Barack Obama’s marketing campaign!

Chapter 2: Is Your Website a Marketing Hub?
Chapter 2: Is Your Website a Marketing Hub?
The chapter talks about how to create an ecosystem for your website. Content, not design makes your site a valuable destination for customers.

Chapter 3: Are You Worthy?
Chapter 3: Are You Worthy?
Create a remarkable strategy! Stop interrupting people and be remarkable! Watch your competitors but don’t follow them and think across the traditional boundaries

Chapter 4: Create Remarkable Content
Chapter 4: Create Remarkable Content
Be committed to making great content, it creates touch points with multiple channels. The chapter talks about the advantages of approaching content creation more form a publisher than a marketer perspective.

Chapter 5: Get Found In The Blogosphere
Chapter 5: Get Found In The Blogosphere
Blogs are a great way to create remarkable content, and be found online. This chapter explains how to get started and more aspects to keep in mind when creating a blog.

Chapter 6: Getting Found On Google
Chapter 6: Getting Found On Google
The chapter starts of with the differentiation of organic and paid listings on Google. The mechanisms of each are thoroughly explained.

Chapter 7: Getting Found In Social Media
Chapter 7: Getting Found In Social Media
Social Media continuously to evolve and so do the sites you participate in. An online profile is key to being found, the chapter talks about how to create one effectively.

Chapter 8: Convert Visitors Into Leads
Chapter 8: Convert Visitors Into Leads
Your businesses focal point should be about conversion. Chapter 8 talks about the importance of usability and blowing people’s minds.

Chapter 9: Convert Prospects Into Leads
Chapter 9: Convert Prospects Into Leads
What should you do when you successfully get a prospect to your website? This chapter talks about landing page optimization and order form optimization.These general rules can be applied to many different areas.

Chapter 10: Convert Leads to Customers
Chapter 10: Convert Leads To Customers
From Chapter 9 we take the next step of turning leads into customers. Not all leads are equal, not all of them are equally as likely to turn into customers. The chapter covers grading leads, nurturing leads and broadening reach.

Chapter 11: Making Better Marketing Decisions
Chapter 11: Making Better Marketing Decisions
Recaps the purpose of being an Inbound Marketer. This chapter explains the factors to observe to make the right decisions to your businesses advantage.

Chapter 12: Picking and Measuring Your People
Chapter 12: Picking and Measuring Your People
The authors explain the importance of picking and measuring your people. The book further explores why a company should hire digital citizens & content creators and the movement away from outbound marketing to inbound marketing.

Chapter 13: Picking and Measuring a PR Agency
Chapter 13: Picking and Measuring a PR Agency
This chapter talks about how to determine the right PR agency to create valuable relationships in order to make sure that your brand’s message reaches the right – and largest – audience.

Chapter 14: Watching Your Competition
Chapter 14: Watching Your Competition
You get the tools and tips you need to monitor your competition so you can surpass their marketing endeavors.

Chapter 15: Commitment, Patience and Learning
Chapter 15: Commitment, Patience and Learning
A methodology chapter with great inspiration! This chapter analyzes the learning curve and how practice makes perfect.

Chapter 16: Why Now?
Chapter 16: Why Now?
Mike King talks about the ever-increasing appeal of Inbound Marketing over Outbound Marketing. How can you be the next disruptive force in your space?

Level of Awesomeness?

As mentioned earlier, the book provides great, timeless insights into social media and cultivating your customer base. For us as experts, the book didn’t hold much new information, thus we’d grade it a solid B. For rookies, such as our interns, it is a great resource because it gives them the skeleton of what they’ll need to know in the digital marketing world in one place.

We don’t rest, this is what’s up next!

Among all the great books out there we have opted for “The Link Building Book” by Paddy Moogan as our next subject for Cliffs Notes Tuesday. Check out our YouTube Playlist and share future Cliffs Notes Tuesday videos by using #CNT and follow iAcquire on Twitter!

 

Is there a book you particularly like that we should cover in the future? Tell us your suggestions!

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