NYC, Let’s Meet Up and Talk Content
After the success of our first meetup on Content Marketing v. Content Strategy, we’ve decided to host a second event to explore the techniques leading strategists and marketers use to craft dynamic, successful content. Inbound marketers and content strategists rely on a diverse set of tools to develop content that performs well, delights its audience, and accomplishes business objectives. No tools are stronger than those which allow strategists to personalize their content to their audience — or to understand the people behind the brands they represent.
Technological precision and human empathy are not mutually exclusive, though we often sacrifice one for the other in our campaigns. The complexity of data-driven content strategy can brands get closer to their audiences, but such outcomes are reliant on just the right tools. Our speakers will show you the scalable methods and technologies that can help you connect with your users as individuals.
Join us at Human After All: Tools for Personalizing Content Strategy on Wednesday July 24, from 7:00-9:30 p.m. EST at AlleyNYC at 500 7th Ave, NYC.
You’ll enjoy presentations from top digital strategists from leading marketing firms Yodle, Razorfish and iAcquire, drinks, and conversation with some of digital marketing’s brightest.
Our all-star lineup includes:
- David Minchala: SEO Manager at Yodle
- Fajr Muhammad: Senior SEO Content Analyst at Razorfish
- Brittan Bright: Directof of Client Strategy at iAcquire
- Devin Asaro: SEO Content Strategist at iAcquire
What we’ll cover:
- Targeting multiple personas with one piece of content
- Building empathetic relationships with key decision-makers
- Automating complex processes so you have more free time to be a human strategist
Where: AlleyNYC (500 7th Avenue, Manhattan NY 10018) When: 7:00 – 9:30 p.m. EST on Wednesday, July 24
Registration: RSVP now at Eventbrite!
Let us know in the comments what you’re most excited to hear about! We can’t wait to see you there.