From Feedly to Flipboard, content today is consumed from a variety of online sources like these popular newsreader apps most often used on mobile devices.
As a blog, publication or business, generating content on a regular basis is critical to engaging your audience with helpful information that matches their interests and relates back to your business offerings.
The distribution of this content is an equally important part of creating content consistently, which is why it’s important to optimize your content for consumption on popular newsreader apps.
Between Feedly, Flipboard, LinkedIn’s Pulse, Facebook’s Paper and the many other popular apps used to consume content, it’s difficult for content creators to optimize their content to be optimized perfectly across all these platforms.
Here are tips for optimizing your content for Feedly and other apps without spending too much time on the unique optimization of each platform.
1. Create an RSS Feed for Your Blog.
The first and one of the easier steps to optimizing your content for Feedly and other newsreader apps is setting up an RSS feed for your website.
An RSS feed (Really Simple Syndication) enables your website to quickly alert individuals and the platforms subscribed to your feed whenever you’ve published new content.
To set up an RSS feed for your website, create a Feedburner account. Then add a form on your website that allows your readers to easily subscribe. This RSS feed will allow your content to quickly and easily appear across the popular newsreader apps as well.
Lastly, make sure your RSS feed is set up correctly using the W3C Feed Validator.
2. Use High Resolution Visuals.
All of your content should include at least one visual element to resonate with readers and to be properly optimized for distribution online and offline.
When including visuals in your written content, choose images that are high resolution to ensure they render properly on Feedly, Flipboard, Facebook and anywhere else they may be syndicated, shared or distributed.
The image that appears in the feed of an app, publication or social network as a summary of an article influences the click-through rate on that particular piece significantly.
A high-resolution image is more likely to render properly across experiences on different platforms than a low-resolution image.
3. Embed Media From Widely Supported Platforms.
Similar to the idea of only adding high-resolution images to your articles, focus solely on embedding media from widely supported platforms like YouTube, SoundCloud and Vimeo.
These platforms are industry leaders when it comes to accessing video, audio and other types of media across the web, which is why most newsreader apps and platforms support their inclusion in your articles.
4. Include Enough Content in Every Post.
Every article produced by your organization must consist of at least a few paragraphs in order to provide enough information for a summary on a platform in addition to the full article.
There isn’t an exact word count for how long each of your articles should be, but it’s safe to say they should be at least 500 words to be comprehensive commentary on a subject.
5. Make Your Website Mobile Friendly.
One of the major mobile consumption habits of consumers today is consuming news.
As a result, a majority of traffic driven from a newsreader app is from mobile devices, which is why it’s critical for your website to be mobile friendly.
Whether you’ve launched a mobile version of your website or upgraded your website to a responsive design, this is one of the most important optimizations to focus on.
This is critical optimization because it directly affects a user’s experience starting from Facebook, Feedly or another platform ending up on your content from a mobile device.
If the user experience isn’t seamless on mobile, you’re likely to lose valuable readers.
6. Follow SEO Best Practices.
It’s likely your organization is already focused on search engine optimization to drive more relevant search engine traffic, but it also is beneficial for getting your content discovered and optimized in most newsreader apps.
Ensuring your content is properly marked up with the right meta tags including the page title, meta description and H1 to H4 tags will make it more readable and searchable in these various apps because the metadata is most often where these apps pull from to render a description of your content.
Continue to focus on creating clean and consistent SEO-friendly URLs for your content to make it more easily rendered across the various newsreader apps for distribution.
7. Submit an Application as a Publisher.
Most newsreader apps allow publishers to submit an application or send an email to request to become a preferred publisher on their platform.
Follow the guidelines of the application, submitting the URL of your RSS feed, the logo of your organization, a description of your content and whatever other information is requested as a part of the process.
Which newsreader app do you regularly use to view content? Has your business optimized your content for newsreader apps in the past? What strategies have worked to drive more visibility on Feedly and elsewhere for your content?