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Great Summer Reading on Content Marketing (book list)

Planning to go away for the summer? Well don’t worry – you can still learn more about online marketing, even on the beach. The following are 10 great reads on content marketing. Be sure to grab them in hardcover, paperback, or Kindle format before you travel. iPad and iPhone users can grab the Kindle app…

Planning to go away for the summer? Well don’t worry – you can still learn more about online marketing, even on the beach. The following are 10 great reads on content marketing. Be sure to grab them in hardcover, paperback, or Kindle format before you travel. iPad and iPhone users can grab the Kindle app to take advantage of the great savings and convenience of reading on their iOS device.

1. Content Strategy for the Web

Content Strategy for the Web by Kristina Halvorson and Melissa Rach covers how to realize the value of content and plan for its long-term success. We put this first on the list because it is the go to content resource for iAcquire! You will learn how to determine why your content sucks, fix your content with a strategy, audit your current content, analyze if it is up to par, create a core strategy and workflow, make the case for content, and just do it!

Published March 2012, 216 pages, average 4 stars with 10 reviews.

2. Content Rules

Content Rules by Ann Handley and C.C. Chapman covers the why and how businesses should be creating various online content including blogs, webinars, ebooks, whitepapers, case studies, videos, podcasts, and images. You will learn how to find an authentic voice, use social media to get wide distribution of your content, define your content strategy goals, and powerfully communicate your business message.

Published December 2010, 282 pages, average 4 and 1/2 stars with 82 reviews.

3. Managing Content Marketing

Managing Content Marketing by Robert Rose and Joe Pulizzi covers content marketing strategy and the process of content marketing for small companies to multi-billion dollar brands. You will learn how to build a business case for content marketing, develop a strategy that works for your business, tell consistent stories that engages your customers, find the right marketing channels, create a content marketing workflow, and measure your content marketing results.

Published August 2011, 180 pages, average 4 and 1/2 stars with 12 reviews.

4. Get Content Get Customers

Get Content Get Customers by Joe Pulizzi and Newt Barrett covers putting content marketing to work to help you turn prospects into buyers. You will learn six reasons businesses are investing in content marketing, how to develop a content marketing mindset within your organization, how to select the right content types for your strategy, and making it happen. Plus you’ll get best practice success stories from smart and successful marketers who have worked with Northern Trust, Best Buy, Rockwell Automation, and other big brands.

Published April 2009, 224 pages, average 4 and 1/2 stars with 31 reviews.

5. Optimize

Optimize by Lee Odden covers the planning, implementation, and scaling of your integrated marketing strategy with search, social, and content (a topic which we recently covered here). You will learn how to set the stage for your marketing strategy, set achievable objectives, create your roadmap to success, define customer personas, perform keyword research, build your plan, and optimize your content.

Published April 2012, 243 pages, average 5 stars with 12 reviews.

6. Accelerate

Accelerate by Arnie Kuenn covers moving your business forward through search, social, and content marketing. You will learn why your business needs to shift towards content marketing from the perspective of your potential clients online, how to find information about what your customers want, target your traffic through keyword research, determine content goals, develop content that meets your goals, see sixteen examples of content ideas for your business, and find the right distribution channels.

Published December 2010, 282 pages, average 4 and 1/2 stars with 82 reviews.

7. Content Marketing for Dummies

Content Marketing for Dummies by Susan Gunelius isn’t just for dummies – it covers developing an online content strategy, creating content and publishing it, promoting your brand through online conversations, following the laws, and avoiding questionable content. You will learn how to take the first steps to execute your content marketing plan, use tools of the trade, market with long-form and short form content, share content, and achieve long-term success with your content strategy.

Published June 2011, 360 pages, average 5 stars with 1 review.

8. Content Marketing: Think Like a Publisher

Content Marketing: Think Like a Publisher by Rebecca Lieb covers the use content in marketing online and social media. You will learn content marketing basics, what kind of content fits you and your business, the tactical nuts & bolts of content (SEO, PR, advertising, customer service, reputation management, etc.), and things to do post publication.

Published October 2011, 240 pages, average 4 stars with 36 reviews.

9. Content is Currency

Content is Currency by Jon Wuebben covers development of powerful content for the web and mobile plus new strategies in SEO and SMM for your business. You will learn why you need content & how to maximize its effectiveness, competitive research, content optimization, types of content, press releases, social media, blogging to connect with prospects, relationship building with email, video content, audio content, and how to put it all together.

Published January 2012, 296 pages, average 5 stars with 28 reviews.

10. Managing Enterprise Content

Managing Enterprise Content by Ann Rockley and Charles Cooper goes a bit beyond the basics to cover how to develop a unified content strategy. You will learn how to determine where a unified content strategy fits, perform a substantive audit, develop a unified content strategy and support this strategy.

Published February 2012, 384 pages, average 5 stars with 8 reviews.

Do you have a favorite content marketing book? Please share it or your reviews of the ones above in the comments!

  • http://blog.junta42.com/ Joe Pulizzi

    What a great round up of books. Honored to be included. Thanks for speading the good news.

    • http://kikolani.com/ Kristi Hines

      Thanks Joe! :)

  • http://twitter.com/joegriffin Joe Griffin

    Looks like I need to add some new books to my collection.

  • http://twitter.com/MarketingProfs Ann Handley

    Thanks for including us… we’re in great company!

    • http://kikolani.com/ Kristi Hines

      You’re welcome Ann! :)

  • Arnie Kuenn

    Joe G. – I know where you can get a copy of Accelerate! :-)
    Kristi – Thanks for including Accelerate in this awesome list!

    • http://twitter.com/joegriffin Joe Griffin

      Arnie, swing me by a copy and come check out the office. I’ll read the book, and then if it makes sense we can order a big batch from you (as long as I get the buddy price).

      • Arnie Kuenn

        How did I miss this!? Now I get what your email meant. Will swing by soon!

    • http://kikolani.com/ Kristi Hines

      You’re welcome Arnie! :)

  • http://www.toprankmarketing.com/ leeodden

    A mighty fine collection of content marketing resources – who am I to argue? Great list of commenters too :)

    • http://kikolani.com/ Kristi Hines

      Thanks Lee, and I agree – the best list of commenters! :)

  • Susan Gunelius

    Hi Kristi,

    Thank you for including “Content Marketing for Dummies” on your list!

    • http://kikolani.com/ Kristi Hines

      You’re welcome Susan! :)

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