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Get More Reviews Without Becoming an Outlaw

Reviews websites have some strict guidelines, but this post will help you navigate your way to success.

If you’ve ever tried to earn reviews for your business, you know that it’s the wild, wild west out there. Guidelines are unclear, customers are fickle and terms of service are heavier handed than a boxer in steel gloves.

Getting satisfied customers to post an online review is so much harder than getting that one customer who can't be satisfied to post dozens of reviews around the web.

It begs the question: How can an honest business get customers to offer up reviews without falling on the wrong side of the tracks?

We’re going to briefly walk through the obstacles that stand in your way, arm you with some guiding principles to make your tactics more effective and wrap up with some acquisition tactics to send you riding off into the sunset.

Saddle up, it’s going to be a bumpy ride.

Three Laws of the Land

outlaw

While you’re on the hunt for reviews, you’ll come up against any or all of the following:

1. Strict “no-incentives” rules

Incentivizing reviews with discounts, a chance to win a contest or free product will land you in hot water with virtually every reviews website. Just asking for a review is encouraged by most, with the exception of Yelp who insists you don’t mention reviews at all.

Not sure what constitutes an “incentive”? From TripAdvisor:

Incentives are any rewards or preferential
treatment offered to guests in exchange for
writing reviews…

But if that’s not abundantly clear, check the terms and conditions of a few popular reviews sites:
TripAdvisor’s Incentive Policy
Yelp: To Solicit or Not to Solicit?
Removals of Google Places Reviews (See: Conflict of Interest)

2. No onsite kiosks allowed

Having a laptop or iPad for customers to leave reviews on at your workplace (a kiosk) sounds like a great idea, but both Yelp and Google have come out and said it isn’t allowed. Incoming IP addresses of reviewers are tracked and reviews websites will filter them out if too many reviews come from the same place.

3. Overambitious review filters

Earning a review is only half the battle – getting it to stick around is tougher than you might expect. Popular reviews websites use algorithmic filters and count on the members of their community to find and eliminate fake reviews.

Unfortunately, legitimate reviews get caught in the crossfire, including reviews from one-time or new reviewers, overly glowing/scathing reviews (especially those that appear shortly after a new listing goes live), reviews that appear in waves (See Google Employee Jade W’s comment) and the aforementioned IP address issue.

Failure to obey the rules can result in lost reviews, public shaming or penalization within that review platform’s rankings.

A Few Guiding Principles

Not every tactic I’m about to share will work for your specific business model. That said, here are a few guiding principles that will make whatever tactics you choose more effective:

1. You can lead a horse to water…

…but you can’t force your customers to be active on the platforms you want reviews on.
Identify 3 – 5 key review platforms and give customers these options to make it easy for them to leave feedback the way THEY want to.

2. You’re in this for the long haul.

Earning reviews is a game of ones. Even the best tactics may only result in a trickle of reviews over time, but the goal isn’t to get a lot of reviews quickly – it’s to get them at all.

Whatever you do, don’t stop asking once you’ve started. As Mike Blumenthal accurately put it,

“The reality is that you don’t need 10 reviews a week … In fact you don’t need 10 reviews a month or a quarter there to succeed. Most businesses need to accrue one review every month or two so that at the end of 3 years you will have 30.”

3. Don’t be too slow on the draw!

Timing is everything. Asking a customer to review your business months after the transaction has happened isn’t likely to bring much success. Make sure you’re asking your customers at the right moments in the buying cycle.

4. Show customers that their reviews pack a punch.

It’s not enough to respond to reviews – you need to show customers that their feedback actually matters. Make bad experiences right and let your fans know their feedback carries weight. This isn’t a “tactic,”, it’s a necessity.

You have the opportunity to learn from your reviews and make your business better, to engage a group of people who are passionate enough about your business to write about it online. Being unwilling to step up means you’ll be left in the dust.

Got all that? Good, because I think it’s about time we moseyed on into some tactics.

A Fistful of Tactics

Starting Out: Create a Feedback Page

A straightforward feedback page will serve as your hub when asking for client reviews – it can be linked to from e-mail newsletters, shared on business cards, targeted in ad campaigns and so on.

Create a page on your website dedicated to displaying reviews and testimonials and ask users to share their own. Be sure to give users 3 – 5 reviewing options and make the process as easy as possible.

A word of caution: Yelp mentions in their privacy policy that they track referral URLs (Section II A), most speculate Google tracks the same. Though cumbersome, it may be better long-term to ask users to “Find us on X” and provide instructions for doing so. That seems a touch extreme to me, but it’s worth noting.

Quality Mitsubishi gets this mostly right, but their call to action leaves something to be desired and they might have been better to show fewer options – or just fewer options at a time.

QualityMitsub

Consider using the “Zig-Zag” method method developed by Phil Rozek. This guides your customers through their review options, starting with the most crucial websites you want a review on (Yelp, G+) and “zig-zagging” through available options. It looks a bit like this:

The Zig-Zag method by Phil Rozek

The best example of a feedback page done right that I’ve come across is Flood Masters, who have prioritized their list and made it easy by describing what customers will need to do to review them on each platform.

FloodMasters

In The Saloon: Point of Sale & Offline Tactics

Offer Free Wifi in Exchange for an E-mail

If you offer free wifi, set the default landing page to ask for their e-mail and an opt-in before they can log on. With the e-mail in hand, you’ll be able to remarket to them with e-mails and follow-up requests.

Ask Beforehand

Let customers know they can give you a review before you provide the service. This can be a primer that makes them more likely to evaluate their experience, as shared by Brian Sharwood of HomeStars:

briansharwood

A simple statement like, “We take feedback really seriously, so if you don’t mind leaving a review when the job is done I’d really appreciate it” - could do wonders for your review numbers. Just be sure to follow up at the end of the job to reinforce how important reviews really are.

Put Up Signage

Whether it’s a folding card on the table, a sign posted by the till or a logo on your door, go out of your way to make it obvious where customers can review you.

Print & Display Past Reviews

If you’ve got existing reviews, print them out and place them prominently in your store, preferably somewhere idle customers will read them like a corkboard, placemat or – oddly enough – bathroom stalls. This not only shows that you take reviews seriously but also appeals to a customer’s ego – will they be next to be featured?

Add Callouts to Receipts & Invoices

Adding a review callout on your receipts and invoices is just one more way to let customers know you value their feedback. Space is limited, so use it wisely with a compelling call to action and a shortened URL that drives people to your onsite “Feedback” page.

Give Customers Handouts

Give customers a printed handout detailing the review process to make it easy for them to review. You can create one of these handouts in seconds using the Review Handout Generator that Whitespark & Phil Rozek created.

While these explain the Google+ process, you may want to make your own handouts presenting multiple or more industry-appropriate options.

Incentivize Check-Ins

While you can’t incentivize a review, check-ins are fair game. Offer a special deal or discount for those who check-in at your location and make sure it’s prominently advertised both in-store and online. Those who check-in to your business are already active on the review platforms you’re trying to earn reviews on, so make sure you communicate how much you’d love their feedback.

Out on the Range: E-mail & Online Tactics

Announce Exclusive Deals Online

Several reviews websites allow you to add messages to your profile or offer exclusive deals for customers who check-in. You can use these to set up incentives and mention the deal, then promote them via social media. When customers come in, hint that you’d love to get their feedback on the platform that brought them in.

GooglePlacesDeal

UnitedCycle

Identify Brand Ambassadors

VentureBeat shared a great idea for finding brand ambassadors: Ask customers via e-mail, comment card, web form or social media a simple question:

“On a scale of 1 – 10, how likely are you to review our business?”

It’s a 10-second survey that gives you all the information you need to start reaching out. Those who identify as 9’s and 10’s are brand ambassadors – record their contact information and reach out again with information as to how they can review.

Ante-Up Your E-mail Outreach

There’s a lot that can be done with an e-mail list.

  • Segregate your mailing list by e-mail domain. Send messages with unique call-outs to Gmail members, targeted at Google+. These customers are one step closer to the platform than everyone else and can be asked more directly.
  • Send a follow-up e-mail after you’ve provided a service asking for feedback
  • Add links directly to your review profiles or feedback page in your e-mail signature
  • Attach a subtle ask to the end of regular e-newsletters – or showcase a “review of the month” to share with your community

Don’t mass e-mail asking for reviews or you’ll wind up alienating customers and receiving an unnatural wave of reviews. The more targeted you can be with your outreach, the better your chances of success.

Ask on Your Website

In addition to creating a great “Feedback” page, display review logos prominently across your website, especially on pages discussing deals, discounts and testimonials.

While it might insult the design of some websites, several major platforms including Yelp and TripAdvisor have embeddable widgets to help entice reviews.

Use Remarketing Campaigns

Use Adwords to target those who have completed a transaction and let them know you’d love to get their feedback.

1. Drop the remarketing cookie on a page that marks the end of your conversion funnel. How you do this is up to you, but here are a few ideas:

  • Drop it on your “Thank You” page after an online transaction
  • Embed it in an online copy of their invoice
  • Create a splash page offering an exclusive deal for past customers and share it in a follow-up e-mail
  • Add the cookie to your online feedback forms

2. Set up a remarketing campaign that drives people to your “Review Us” page that I mentioned earlier.

3. To avoid annoying your customers, have the remarketing campaign terminate when they land here or after a reasonably short time period.

Your ad creative is going to need to be excellent to stand out from other ads, so take the opportunity to play on your brand’s personality. There’s no reason you can’t be a bit more colourful than “Review Us!” – and remember to test, test, test.

Thank Reviewers Publically

Acknowledging positive reviews after they’ve happened can help incentivize others to review by stroking customer egos and showing that their reviews have an impact.

twittersnapshot1

Thank individuals on social media platforms and share their reviews with your community or highlight reviews on your website or newsletters.

Respond With Video

Want to get your customers’ attention and set yourself apart? Respond to reviews with a video. When the manager of a Domino’s Pizza in Chicago responded to a negative tweet with a video, customers were shocked. It went viral.

Nothing puts a personal face or a “we mean business” on a review more than a response that shows the faces of the people who work there. Vine, Instagram Video and YouTube have made doing this easy – all you need is a webcam and a couple minutes.

Taming the Wild West

It’s not easy to get reviews – but it’s not impossible either. With the right combination of persistence, perfect timing and carefully crafted pitches, earning legitimate reviews from satisfied customers is within your reach.

Got a favorite ace up your sleeve that I missed? Let me know in the comments!

 

  • http://www.Socialimpressions.net/ David Pride

    This is one of the best articles I have read on how to get more reviews. Thanks for all the tips and ideas. Really well written and researched.

    • Joel K

      Thank you kindly, David. I spent a pretty substantial amount of time reading other resources and TOS documents to try and put together something comprehensive that business owners could use TODAY without fear of retribution. I’m affirmed to know you found it useful and I sincerely hope you see some success!

  • http://www.barriemoran.com/ barrie moran

    Very Nice work Joel.

    I had always thought the Quality Mitsubishi was nice implementations, but your right, too many choices make people turn off. Would be interesting to see their stats and how many reviews they generate.

    Again nice work!

    • Joel K

      Cheers, Barrie. I like the Mitsubishi example; I feel they’re still well ahead of most businesses with regards to feedback. They might scale it down just a bit; I just don’t like the cramped presentation or the lack of explanation of which option is best for whom.

      That said, active G+ and Yelpers will probably self-select, so it’s possible I’ve created a false worry.

  • Gary Magnone

    Great post Joel. I really liked the example from HomeStars; the way they phrase their question makes it personal, and I’ve found that most customers review based on a personal experience – either they loved it or they hated it. Bulwark Pest Control is great at this – a lot of their reviewers mention their technician by name and share their story.

    From a local SEO standpoint, we want reviews wherever we can get them, but I’ve found that limiting your solicitation efforts around 1 or 2 review sites at a time eliminates that paradox of choice and tells your customer exactly what they want. Google, Yahoo & CitySearch are probably my most used due to ease of access for reviewers.

    As a consultant, the tactic I found most effective was printing up really nicely designed branded review cards on thick card stock including a shortened URL & QR code that go directly to the review page (example here: http:// goo. gl/liImC0). But I think I saw you mention on Twitter that Google no longer allows reviews from mobile devices, which sucks because that also affects the email solicitation tactic as well! Hope there’s a workaround somewhere.

    • Joel K

      Hey Gary –

      Google DOES allow reviews from mobile, they just make
      it really, really hard to do so. You need to have a G+ account AND be
      logged in. Then you also need to be accessing the listing through Google
      Maps or the Google+ app – you can’t just navigate to it through a
      browser.

      As for the paradox of choice – that’s something I
      wrestled with as well. On the one hand you want to limit the options to
      avoid paralysis, but on the other hand, most people aren’t on Yelp and
      don’t know a thing about G+ – the two most important review sources for
      many (thanks to SERPS and apple maps). That’s why I like the zig-zag
      theory; and also why I liked Flood Masters so much.

      I think the best thing to do there is test.

  • http://recalibrate.co/ Ryan McLaughlin

    This is really comprehensive. Well done. “Respond with Video” is great advice, and something that’s super unsaturated right now. Which, to me, means it creates an impression on the reviewers but also random passers-by that may then be more likely to leave a review themselves.

    • Joel K

      Nobody is doing it, but there are more tools than ever to make it possible. It’s harder to be a snarky jerk in a review when you can see that there are people behind the business you’re hurling your abuse at – plus business owners can reward customers with something more meaningful than a written “Thanks so much!” – SHOW me that emotion!

      • http://recalibrate.co/ Ryan McLaughlin

        No doubt. This could be a post topic in itself.

  • https://gplus.to/stephanhov Stephan Hovnanian

    Fantastic suggestions in a very complicated segment of your online presence. I agree, by the way, about the Flood Masters page, that’s a well-thought-out hub that explains what’s necessary and lets the user pick the way they want to leave a review. Thank you for putting this together!

    • Joel K

      You’re welcome, Stephan! It was a pleasure. It’s a bit like waltzing through a minefield, but it CAN be done. What’s so important is the right mentality: reviews will almost always come slowly (and they SHOULD) and you can’t force users to sign up for a platform just to review you. If you need to force ‘em, you’ve already lost.

  • http://www.maxminzer.com/ Max Minzer

    Joel, there’s a magnitude 4 earthquake in local space because of your post, my friend!
    Very solid post. Bravo! Bookmarking & saving to share with business owners in the future.

    Off the top of my head, creating a survey for your existing customers/list to offer them a chance to provide feedback for your business and then segmenting them based on outcome of that survey would be a good idea. Send satisfied customers to review page (as an option at the end of survey) and “make the offer they can’t refuse” (The Godfather) to turn unsatisfied customers to loyal fans :)

    • Joel K

      Hey Max – you’re one of my favourite online folks because you’re so diligent at giving me feedback on my work. Thank you for that!

      Segmenting via survey is a killer idea; the challenge is just getting people to take a survey. This post was already pushing 2,000 words, there’s more I could have offered up. One thing I maybe should have said was that these tactics work better when you COMBINE them to be complimentary. Survey+Email response, Verbal+Handout, Remarketing+Check-in discount and so on. The possibilities are endless, so mix and match!

    • Jeanette Lloyd-Stern

      I have a review system that does just that ie surveys clients and then the positive results get taken to another page that asks them to review our clients on other Directory Sites. The problem there is they have already taken the survey (which is just 1 question) so then asking them to then do a review by clicking through to Google etc is yet another thing you are asking them to do. So in our experience this system works for 10% of the time. Now 10% is better than zero per cent of course. But wou dllove it to be higher.

      Great article Joel btw.

  • Jordan McClements

    Great article, thanks.

    I should point out however (as someone who deals mostly with Google AdWords for clients) , that you really need at least 30 new reviews in *one* year (not three), so that you can get the wee stars on your AdWords ads (AdWords seller ratings). If you get 29 in one year, then no dice! (It used to be 30 in total but they changed it recently to 30 new reviews over 12 months on a rolling basis type thing).
    (Also I must learn how to stop using so many brackets)…

    • Joel K

      Fair point, Jordan.

      That said, I think what I was trying to drive home is that earning reviews is not a race. People often panic and throw out an urgent e-mail rallying the troops to give them reviews. The problem is, every single thing about that looks unnatural to Yelp, G+ or any other reviews website. A sudden surge in reviews from newbies? Huge red flag. As an Elite Yelper myself, most of us can spot this from a mile away.

      That said, I didn’t focus much on the AdWords seller ratings, so your competence there is greater than mine and I appreciate your insight!

      • Jordan McClements

        Joel, I agree wholeheartedly with you (and Edmonton), and you are welcome.

        And (Edmonton) It could be argued that this is just one more thing Google have done to make it more difficult for the small guy to compete against the big guy (another example – for Google Trusted Stores, you need to be shipping a minimum of 500 verified orders a month!)

        • Joel K

          Jordan, you’ve got a lot of knowledge in that space that I’d encourage you to publish (or share with me so I can publish, ha!) – people would be better off if they knew this stuff, and I don’t think many do.

    • http://www.whitespark.ca/ Edmonton SEO

      Very interesting. I didn’t know this about Adwords. I have to agree with Joel that it’s not worth racing for reviews though. A review spike can trigger spam filters at Google and do more damage than good. Seems kind of ridiculous that Adwords would put the threshold so high. That’s a very unnatural rate of review acquisition for 99% of the industries in Local.

      • Joel K

        Especially since Google makes trying to earn a review from someone on a mobile device virtually impossible.

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  • ronellsmith

    Joel,

    You did this topic justice, sir. I am astounded by the number of prospects and even clients who have yet to “get” the review process. With what you’ve done here, I think they will now. To email inboxes it goes.

    RS

    • Joel K

      Thank you, Ronell! I’m excited to hear you’re sending it to clients as I want to get it into the hands of people who will really use it to better their businesses.

  • http://www.captivetouch.com/ Sherry Nouraini

    What a Fantastic post! This could make a great slide deck, is there one?

    • Joel K

      Hey Sherry – no, no slide deck exists for this (yet). Thanks much for your kind encouragement.

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  • Grade.us

    Wow, Joel. I’ve been working on honest review-getting tactics for years (this is Jon Hall from Grade.us) and found some nuggets here I hadn’t come across before. Great job!

    One thing to note is that “asking for reviews” can be a nuanced affair: for example, doctors and medical practices might *not* want to make the ask about “doing them a favor” so much as it’s about “helping other patients find the right care.”

    Getting the message right matters, so we like to do card-size printed review “invites” with a crafted message that drive reviewers to a landing page like you describe. The invites make it easy for even untrained staffers to deliver the right message in an unobtrusive and non-solicitous way–plus, the tangible card serves as a reminder until the customer tosses it or writes the review!

    • Joel K

      Hey Jon – I agree about asking being a nuanced affair. In fact, all of these tactics are kind of nuanced and need to be tailored to your situation, your clients, your language. Unfortunately, I’ve got to leave the logistics to the reader and hope they make the tactic make sense for them!

      The tandible card is a good idea too, like a handout or a mention on an invoice. I was going to add putting your review options on a coupon (since coupons tend to get read and not thrown away) but ultimately decided the post was along enough already!

      Thanks for your insights and sharing in the conversation!

  • http://www.perfectlyplausible.com/ Iain Bartholomew

    The frustrating way that review sites (and Google in particular) want people to organically behave in precisely the way they dictate is beyond irritating (not to mention absurd).

    Good work here though, this will give people inspiration at least, I would hope. Always good to mix in a bit of personality to these things, I reckon.

    • Joel K

      Iain – I completely agree. I don’t know what planet Yelp is on where even asking for a review is a criminal idea. Just doesn’t make sense. Google is even worse, not for their policies but for the fact that you need a G+ account to participate.

      BOTH seem to misunderstand how people actually leave reviews; their filters are heavy handed against people who aren’t leaving tons of reviews over time. Most people aren’t interested in being serial reviewers, you can’t force user behavior.

      • Grade.us

        Iain, Joel – I share your frustration–deeply. But I can’t necessarily argue with Yelp’s and Google’s motives: review fraud is pervasive and threatens to render all customer reviews untrustworthy and therefore worthless.

        Anyway, this thread reminded me of a worthy tactic to “outsmart” Yelp’s filter as suggested by David Mihm of Moz.com in a recent webinar: Might as well make hay from a great review caught in filter hell, right? Just grab it from Yelp, ask the reviewer’s permission, and use it at will as testimonial in your marketing materials. Hey, it’s something! I wrote up the details in a short blog post today: http://blog.grade.us/resurrecting-customer-reviews-from-the-seventh-circle-of-filter-hell/

        • Joel K

          Review fraud IS pervasive – the trouble is that they’re throwing the baby out with the bathwater. If the only people privileged enough to leave reviews are people who review lots of businesses and become part of the Yelp/G+ community, then that creates a serious barrier to entry that both helps and harms businesses.

          That “make hay” tip you shared is a great one! I came across it in my research but didn’t include it in this post (size, again) but you’re right – it makes a ton of sense. The only drawback is that if that review ever DOES go live on something like G+, the duplicate content will ensure it goes straight back to review hell. Great post you’ve shared as well!

          • Grade.us

            Very well put. Thanks!

          • http://www.perfectlyplausible.com/ Iain Bartholomew

            I agree that it’s too much – it’s akin to the voter registration farce that consistently comes up around U.S. election time. Making it harder to review will clearly drive down the number of people who will bother to do it, making the picture that remains less than representative.

            Ultimately the people with a particular motive to persevere are more likely to put in the time and effort to work through/around the system than Joe Public who just had a nice experience and wanted to tell people, but not to the extent that he actually has to put effort into the process.

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  • http://www.SmallBusinessOnlineCoach.com Matthew Hunt

    this was epic! and totally awesome. just shared this with my team and will be adding a few more to do’s for us to do for our clients on reputation and review management! sweet!

    • Joel K

      Matthew, I’m thrilled to hear that. This post is only worth anything if people take it away and action it. I’d be really interested to know how your review numbers respond to implementing a tactic or two, so if you have the ability to track it over time, I would be keen to see that data and would love to keep in touch.

  • Spook SEO

    Hey Joel. Glad that yo mentioned how Google doesn’t allow onsite kiosks.

    I was meaning to try this on one of my client’s brick and mortar later this week to get their reviews up.

    So far, personally thanking the customers then asking for a review has helped us a lot as far as getting our numbers up. I hope to try some of your strategies as well. Thanks for the post!

    • Joel K

      No worries, Spook!
      The kiosk thing is hugely confusing for most because at one time Google openly advocated for it. Not so anymore. Best of luck out there.

      • Spook SEO

        You too Joel. Thanks for the kind words. Cheers!

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  • http://www.pritchardwebsites.com/ Mike Pritchard

    Joel! Thanks for this amazing article. This is a huge help.

    • Joel K

      You’re welcome, Mike. If you find success using some of the tips here, please let me know! I’d love to see some successful examples of these tactics out in the real world.

      • http://www.pritchardwebsites.com/ Mike Pritchard

        will do, this has gotta work : )

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  • http://www.contextuallinkbuilder.com/ Context Builder

    Bookmarked and shared! This is simply the best post on acquiring reviews (and avoiding the associated pitfalls) I’ve read so far.

    • Joel K

      Cheers,Sir/Madame Builder. Appreciate your kind words.

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  • Tim Bishop

    Great article – but I have one question. Is it okay for one
    person to write more than one review of my business using different review
    sites? Or should we make ask that each person keeps it to just one review. I’m
    sure the dozens of reviews from one person would be a bad thing – but is say
    two, three or four reviews acceptable as far as Google is concerned?

    Tim

    • Joel K

      Hey Tim –

      Yes, it’s ok – so long as those reviews are NOT duplicates of each other.
      Reviews are platform independent, there’s nothing wrong with writing a unique review of the experience on say, both Yelp and Google+.

      So if someone’s willing to write COMPLETELY unique reviews on both sites, tell them to have at ‘er!

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  • Jenny thomas

    Way cool! Some extremely valid points! I appreciate you writing this article and the rest of the website is very good.

  • http://milkmen.com/ milkmen

    Using a video to respond to a negative review and/or tweet? Brilliant!

    • Joel K

      It’s all about that personal touch.

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  • Hudson Hornick

    Yo… On-site kiosks aren’t necessarily, dead, but the IP address thing is true. I’ve had clients use rotating proxies with success.

    • Joel K

      Do the reviews stay up/stay live across time? Would be very interested in watching the success/failure of those reviews across time, as it could be one loophole potentially worth exploiting. Still, a risk.

      • http://plexkits.com Rick B

        I agree, I would like to know the success rate of this. Do your clients use only local proxies? I would think even rotating proxies would trigger a few red flags if the reviews were coming from all over the place.

  • http://www.ezratequotes.com/ Kevin B

    Joel, great piece. Getting customers to take the time to give a review is a challenge. Here you provide a number of creative ways to gently nudge a client into giving a review without beating them over the head for it.

    • Joel K

      Cheers, Kevin :)
      Glad you liked it.

  • http://www.blueparticlesolutions.com Narender Sharma.

    Nice and good information. Looks you did good study before posting..

  • http://plexkits.com Rick B

    Great post. I’m a little late to the party here, but aren’t a couple of the Feedback Pages asking for Yelp reviews? Isn’t that against the rules?

    • Joel K

      There’s a really weird gray area for Yelp where you can passively present them as a place you’re review-able but not explicitly ask for reviews. To be honest, I think businesses should assess and take risks for themselves, but as far as strictly TOS go, yes, it’s against the rules – though you’re much less likely to be caught than with a sudden in-store push or incentive program.

  • ON TOP: Empowered Sex

    What about incentives after the fact? Regardless of positive or negative content… Examples:
    - Advertise small discounts if someone shows me their review on their mobile device in person/ printed showing the website it’s from. To avoid scamming & just showing a random review, promote this option through private messages.
    - Offer a discount publicly in my response to their review.
    - Offer a discount through a private message to praise them for the review.

  • Slimane Welters

    These kiosks are so useful with their info column from where one can gather as much
    information as he needs. To make it more helping, one can add the surveys to
    the kiosks.

  • Robin Moody

    Great article, I am putting together a presentation to help sell “getting more customer reviews” for our clients and the tip, “Ask about it before the job starts” is great. And the other, posting your customer reviews prominently. It really works!

    • Joel K

      Glad to hear it, Robin :)