Comments on: Finding Your Best Content with an Audit http://www.iacquire.com/blog/finding-your-best-content-with-an-audit/?utm_source=rss&utm_medium=rss&utm_campaign=finding-your-best-content-with-an-audit Search is Our CRAFT Sat, 25 May 2013 17:23:00 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Jeremy Morgan http://www.iacquire.com/blog/finding-your-best-content-with-an-audit/#comment-738 Jeremy Morgan Mon, 06 Aug 2012 18:21:00 +0000 http://blog.iacquire.com/?p=1082#comment-738 This is a great post. I recently did this with my site and found some pretty surprising stuff. It has always been equally divided with SEO and Programming topics split on the site. What I found after a good audit was that Programming is actually where I should focus my efforts. While the SEO stuff brings a lot of traffic, the Programming stuff is what gets people engaged, they’re more likely to participate, stay on the site longer and look around and are more likely to share links. 

Clearly my core audience is more interested in Programming where the SEO stuff drives a lot of traffic (from search engine results of course) but it’s a lot of “fly by” traffic that skims an article and moves on. The Programming group return more and share more, so I have decided that’s where I should focus my efforts. My site isn’t even how I make money, it’s something I do for fun, if I were running a business I would have done this a long time ago. This kind of analysis is very important to figure out what people really want to see and how to give it to them. Marketing 101. Nice article Kristi, great work!

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