» Blog http://www.iacquire.com Search is Our CRAFT Fri, 17 May 2013 17:27:52 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 The Best of iAcquire’s Lunch Break with Mike King, Part I http://www.iacquire.com/blog/the-best-of-iacquires-lunch-break-with-mike-king-part-i/?utm_source=rss&utm_medium=rss&utm_campaign=the-best-of-iacquires-lunch-break-with-mike-king-part-i http://www.iacquire.com/blog/the-best-of-iacquires-lunch-break-with-mike-king-part-i/#comments Fri, 17 May 2013 17:00:03 +0000 Simone Czech http://www.iacquire.com/?p=5653 Week after week we have been graced with the presence of industry thought leaders for lunch break. The insights we gained, the conversations they provided us with are invaluable. Enjoy this week’s video with a mash-up of the greatest scenes from lunch break, talking about SEO, page rank, author rank and the existence of a...

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]]> http://www.iacquire.com/blog/the-best-of-iacquires-lunch-break-with-mike-king-part-i/feed/ 0 Capitalizing on Crazy with Community Management http://www.iacquire.com/blog/capitalizing-on-crazy-with-community-management/?utm_source=rss&utm_medium=rss&utm_campaign=capitalizing-on-crazy-with-community-management http://www.iacquire.com/blog/capitalizing-on-crazy-with-community-management/#comments Fri, 17 May 2013 14:00:30 +0000 Megan Brown http://www.iacquire.com/?p=5638 It may be true that you can’t be ready for everything. But when it comes to social media and reputation management, you can prepare for crazy. Crazy, when you’re a community manager or social media strategist, is something that you have no control of whatsoever – but impacts reputation both on and offline. It is...

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]]> http://www.iacquire.com/blog/capitalizing-on-crazy-with-community-management/feed/ 1 Driving Consumer Response: Using the Facets Model of Effects in Content http://www.iacquire.com/blog/driving-consumer-response-using-the-facets-model-of-effects-in-content/?utm_source=rss&utm_medium=rss&utm_campaign=driving-consumer-response-using-the-facets-model-of-effects-in-content http://www.iacquire.com/blog/driving-consumer-response-using-the-facets-model-of-effects-in-content/#comments Thu, 16 May 2013 15:00:34 +0000 Amanda Gallucci http://www.iacquire.com/?p=5524 The Facets Model of Effects explains how and why consumers react to advertising. Using the same principles can help you write more effective content.

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]]> http://www.iacquire.com/blog/driving-consumer-response-using-the-facets-model-of-effects-in-content/feed/ 0 Social Media as a Third Language http://www.iacquire.com/blog/social-media-as-a-third-language/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-as-a-third-language http://www.iacquire.com/blog/social-media-as-a-third-language/#comments Wed, 15 May 2013 17:00:31 +0000 Simone Czech http://www.iacquire.com/?p=5541 Das ist doch alles kinderleicht, oder doch nicht? It’s all easy as pie…or not? What comes so naturally to you every single day doesn’t necessarily  for others. Your native language – English or not – may seem like an easy language to learn, however the more you study it, the more difficult it gets. On...

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]]> http://www.iacquire.com/blog/social-media-as-a-third-language/feed/ 0 #inboundhh – 5/6/13 May Inbound Happy Hour http://www.iacquire.com/blog/inboundhh-5613-may-inbound-happy-hour/?utm_source=rss&utm_medium=rss&utm_campaign=inboundhh-5613-may-inbound-happy-hour http://www.iacquire.com/blog/inboundhh-5613-may-inbound-happy-hour/#comments Tue, 14 May 2013 14:00:11 +0000 Simone Czech http://www.iacquire.com/?p=5577 TOPIC: Community Managing Link a Boss GUEST: Mahbod Moghadam (@mahbodmoghadam), Co-Founder of RapGenius (@RapGenius). #inboundhh is at 5 PM EST on the first Monday of every month! Follow @iacquire for details. Q1: What does community management for Rap Genius entail? Q2: When you were founding Rap Genius, did you always plan on being the community...

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]]> http://www.iacquire.com/blog/inboundhh-5613-may-inbound-happy-hour/feed/ 0 Optimizing Videos for YouTube and Vimeo http://www.iacquire.com/blog/optimizing-videos-for-youtube-and-vimeo/?utm_source=rss&utm_medium=rss&utm_campaign=optimizing-videos-for-youtube-and-vimeo http://www.iacquire.com/blog/optimizing-videos-for-youtube-and-vimeo/#comments Mon, 13 May 2013 15:00:21 +0000 Kristi Hines http://www.iacquire.com/?p=5536 Ready to take your content marketing to the next level? Then video marketing is the answer. Best of all, videos are very search friendly if you optimize them the right way. In this post, we’re going to look at the ways you can optimize your videos on the top networks, YouTube and Vimeo, for increased...

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]]> http://www.iacquire.com/blog/optimizing-videos-for-youtube-and-vimeo/feed/ 0 Lunch Break with Mike King http://www.iacquire.com/blog/lunch-break-with-mike-king/?utm_source=rss&utm_medium=rss&utm_campaign=lunch-break-with-mike-king http://www.iacquire.com/blog/lunch-break-with-mike-king/#comments Fri, 10 May 2013 21:59:30 +0000 Simone Czech http://www.iacquire.com/?p=5454 A new era of Lunch Break begins soon… But before that we give you a very special lunch break. Mike King, Director of Inbound Marketing, is joined by, well, Mike King. Click above for this one of a kind lunch break. For the new era of Lunch Break we need your input. What have you...

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]]> http://www.iacquire.com/blog/lunch-break-with-mike-king/feed/ 3 Study: Online Shopping Behavior in the Digital Era http://www.iacquire.com/blog/study-online-shopping-behavior-in-the-digital-era/?utm_source=rss&utm_medium=rss&utm_campaign=study-online-shopping-behavior-in-the-digital-era http://www.iacquire.com/blog/study-online-shopping-behavior-in-the-digital-era/#comments Fri, 10 May 2013 14:00:19 +0000 Jiafeng Li http://www.iacquire.com/?p=5456 Online shopping is more accessible than it has ever been in the digital era with the introduction of tablets, smartphones, easy checkout systems and more secure systems. As a result, the e-commerce industry is generating higher sales volume. According to Forrester Research, the online retail sales volume for the US 2012 is $231 billion. This...

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]]> http://www.iacquire.com/blog/study-online-shopping-behavior-in-the-digital-era/feed/ 0 Essential Google Products for Local Businesses http://www.iacquire.com/blog/essential-google-products-for-local-businesses/?utm_source=rss&utm_medium=rss&utm_campaign=essential-google-products-for-local-businesses http://www.iacquire.com/blog/essential-google-products-for-local-businesses/#comments Mon, 06 May 2013 15:00:28 +0000 Kristi Hines http://www.iacquire.com/?p=5434 Love them or hate them, Google has a lot of great products to choose from for businesses. If you are a local business owner that wants to cut through the clutter to find the right Google products for your business, then you are in the right place. In this post, we’re going to look at...

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]]> http://www.iacquire.com/blog/essential-google-products-for-local-businesses/feed/ 0 Lunch Break with Bas van den Beld http://www.iacquire.com/blog/lunch-break-with-bas-van-den-beld/?utm_source=rss&utm_medium=rss&utm_campaign=lunch-break-with-bas-van-den-beld http://www.iacquire.com/blog/lunch-break-with-bas-van-den-beld/#comments Fri, 03 May 2013 17:00:33 +0000 Simone Czech http://www.iacquire.com/?p=5410 Welcome to Friday’s Lunch Break with Mike King and special guest Bas van den Beld. Bas van den Beld, Founder of State of Search joined Mike King for this week’s Lunch Break to discuss content marketing, Google Reader being shut down, the upcoming version of Penguin, the importance of audience research, and much more! [Transcript...

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