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Dupe Arowolo talks Account Planning (Lunch with an Expert)

Today we invited Dupe Arowolo (Account Planner at Publicis) to join us for Lunch With An Expert to discuss the basics of Account Planning, the difference between a strategist and an analyst, the need for synergy across the marketing mix, and the never-ending battle between Creative and Strategy teams. We’re still working out the bugs…

Today we invited Dupe Arowolo (Account Planner at Publicis) to join us for Lunch With An Expert to discuss the basics of Account Planning, the difference between a strategist and an analyst, the need for synergy across the marketing mix, and the never-ending battle between Creative and Strategy teams.

We’re still working out the bugs in our video production process and apparently the Canon 7D stops recording after ~15 minutes so there are again some spots where the video has cut off and we’ve compensated with some of the footage from the Google+ Hangouts. Moving forward we will run an additional FlipCam to ensure we get full high quality video. As always we’d love to hear feedback on how we can improve and follow Dupe on Twitter!

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