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	<title>Comments on: Content Curation, Republishing, and Theft &#8211; What Helps and Hurts Your Brand</title>
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		<title>By: Mitch Mitchell</title>
		<link>http://www.iacquire.com/blog/content-curation-republishing-and-theft-what-helps-and-hurts-your-brand/#comment-1110</link>
		<dc:creator>Mitch Mitchell</dc:creator>
		<pubDate>Thu, 25 Oct 2012 19:43:00 +0000</pubDate>
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		<description><![CDATA[One of the types of content curation you didn&#039;t mention is what online news sources do.  They&#039;ll publish a story, then every subsequent story on the same subject they&#039;ll just pop the same information into the story without ever updating it.  What ends up happening is that not only do we continue reading the same thing over and over, but at some point it&#039;s now talking about something that&#039;s happened as if it hasn&#039;t happened yet because no one takes ownership in updating it.  That&#039;s when I knew that Google duplicate content rule was a sham.]]></description>
		<content:encoded><![CDATA[<p>One of the types of content curation you didn&#8217;t mention is what online news sources do.  They&#8217;ll publish a story, then every subsequent story on the same subject they&#8217;ll just pop the same information into the story without ever updating it.  What ends up happening is that not only do we continue reading the same thing over and over, but at some point it&#8217;s now talking about something that&#8217;s happened as if it hasn&#8217;t happened yet because no one takes ownership in updating it.  That&#8217;s when I knew that Google duplicate content rule was a sham.</p>
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