When it comes to competitor research, it is a necessary but often time-consuming task. Without a great tool, you’ll likely spend hours bouncing back and forth between websites, social profiles, and a handy spreadsheet trying to record pertinent information. Then, if you want to check competitors for updates, you have to start the process over again. Fortunately, there is a great tool out there that can make the initial research and continued monitoring process much simpler. In this post, we’re going to look at the ways you can use Rival IQ to learn more about your competitor’s website, search, and social media marketing strategy.
What is Rival IQ?
Rival IQ is a robust marketing intelligence tool that you can use for in-depth competitive analysis. It allows your to enter your company along with your competitors to research website design, social media activity, and search optimization.
Setting Up Your Landscape
Rival IQ allows you to create landscapes that include your company and your competitors. To create a landscape, you can start by setting up a free account for 30 days. You can then create a new landscape starting with your company, also referred to as the focus company. You can just type in your domain (website.com) to find it.
Next, you will enter your competitors. Again, you can enter them by using the ‘add a company’ button and entering their domain (website.com) or by using the search box at the top of your dashboard to find them by name.
Once you’re finished, you will see your company and your competitors in the market landscape view. Companies that have been analyzed by others will populate immediately, while others may take up to 24 hours to compile current information.
You can hover over each company and click explore to see details about them. If you notice one of their channels is missing, such as their LinkedIn company page, you can use the suggest a change link to have it manually added to the database.
When the data for the companies in your landscape comes in, you can use the menu bar at the top of your dashboard to start analyzing the areas below.
Analyzing Your Competitor’s Social Strategy
When it comes to monitoring your competitor’s social media channels, you will want to start by finding out the following:
- Audience Size – Seeing the size of your competitors’ social media networks can give you an idea of whether your target audience is on a particular social network.
- Post Frequency – Not sure how often to post? Seeing the post frequency of your competitors can give you an idea of which networks need to be updated the most, or the least.
- Engagement – The amount of retweets, likes, comments, and +1’s can give you which social networks your competitors are getting the most response from.
Rival IQ social analysis allows you to compare your company against your competitors on Twitter, Facebook, LinkedIn, and Google+. For example, you can start with looking at Twitter metrics such as followers, tweets, engagement rate, and retweets.
For Facebook pages, you can view likes, posts, talking about, and engagement rate.
For Google+ pages, you can view circled by, posts, engagement rate, plus ones, and reshares.
For LinkedIn company pages, you can view followers, updates, engagement rate, and update likes.
As you can see, you can quickly get a feel for which channels your competitors are utilizing as well as how their audience is engaging with their brand. This can help you determine what channels to focus on, and which ones you could take the lead on.
Analyzing Your Competitor’s Copy
Copy is an important part of any online marketing strategy, and some of the most important copy can be found within social profile bios and website meta data. Why? These short pieces of content can make the difference between someone clicking on your link in search results or your competitor’s.
Rival IQ’s positioning analysis allows you to see how your competitors describe themselves. For example, you can quickly compare social bios from Twitter, Facebook, LinkedIn, and Google+.
You can also see how competitors optimize their websites and keyword usage in the homepage title, meta description, and keyword tags.
This can make competitor keyword research a snap!
Analyzing Your Competitor’s Backlinks
One of the more time consuming aspects of competitor research for link building is finding the competitors with the best link profiles to emulate. Since you can add an unlimited number of competitors to your landscape, you can quickly see which of them have the best backlink profile using Rival IQ’s SEO analysis, starting with a quick glance at domain authority.
You can even see which competitors have the largest backlink profile by looking at their number of external links.
Better yet, you can view your competitor’s link building history for up to 90 days.
This can give you a clue on whether your competitors are upping their link building game or maybe in the process of removing links because of a link penalty.
Competitor research is something we typically think about at the beginning of an online marketing campaign, but not so much throughout the duration of it. Fortunately, Rival IQ can make it easy to keep up with competitor’s changes. For starters, you’ll receive a weekly email summarizing the latest about your company for the last seven days. This report includes your current social following and external links.
You can click on the link in your email or look under the changes menu to see your notable activity in detail.
When you hover over a dot, you’ll see the changes that have happened during the time period you selected.
In addition, you can see changes to homepage titles and meta descriptions and social bios.
As well as details about website design changes.
Analyzing web design changes can help you spot when your competitors are updating their copy, doing some A/B testing, and starting new promotions.
As you can see, Rival IQ is one of the most powerful competitive research tools that not enough people are using… yet. It can help you streamline website, search, and social media marketing research in your industry so you can spend less time researching and more time applying effective marketing strategies to your own business.
What do you see as the most useful feature for your business? Please share in the comments!