How does it feel to be a champion? It was a long road to this victory. Let’s take a look back at what started out as a tumultuous season that somehow landed you on the road to a pennant: You ended your losing skid by discovering how social outreach for link building could benefit you,…

“I hate losing more than I even wanna win.” – Billy Beane, Moneyball Recording “W”s is not the only way to track success – and hardly a way to sustain it. Merely noting that you won only records something that happened in the past- with no analysis as to how or why – and is…

PLAY BALL! You already know why you need social tactics and have found the platforms that will best suit your verticals, clients, and strategy. In other words, you’re ready for the big show: it’s time to actually go out and create those relationships with publishers so you can publish relevant, enticing content. You’ve prepared all…

Grab your baseball glove and some sunscreen, because you’re headed to spring training next on your journey to social media outreach for link building mastery. After a long offseason, baseball players report to spring training to try out for roster spots, settle into their positions on the team- which may even be a new team-…

Stop what you’re doing! Let’s have a huddle at the mound. The phrase “get off the schneid” may seem funny, but is far from a laughing matter- in baseball, being “on the schneid” means a team is in a scoreless, hitless or winless streak. Right now, that winless team is you. Whatever SEO tactics you…

Content should always tell a story. By sticking to one of the seven archetypes of storytelling, you will have a winning structure that has proven effective for centuries. Check out how current successful campaigns match up with the story types of NY Times bestsellers for proof.