If you want to brush up on your content, search, and social media marketing skills in 2013 while networking with the colleagues and experts in the industry, then you will likely want to attend an online marketing conference. The following are the most notable conferences for online marketers and anyone wanting to learn long-term strategies…

“Personas” doesn’t have to be a bad word. In fact, the question of authenticity is centuries old. Charles Dickens used the pen name “Boz” for journalism he didn’t want published under his own name. But here’s the thing about the age of digital media: if you lie, you’re eventually going to get busted. And you…

The Tooth Fairy. Santa. The Easter Bunny. Manti Te’o’s dead girlfriend. One word to describe all of the above? “Nonexistent.” The same as “grown-ups” know better about the tooth fairy, those of us in SEO, social media and other related industries consider ourselves to ‘know better’ about the lack of authenticity online. Online marketers and…

If you want to have a successful, well-rounded online marketing strategy that includes content, local, social, and SEO, then you will need to have a plan in place to measure the results of those campaigns. Fortunately, you can use some advanced features in Google Analytics to analyze the data you need to determine which strategies…