There is an effort to reward ratio with everything. You want a better body? You’ve got to eat right, exercise, and lay off the alcohol. You want to be a better SEO? You’ve got to learn more, go to conferences, and become friends with SEOs who are smarter than you. You want a better company?…

So far, we have looked at ways to prepare your social media marketing and content marketing for the new year. To continue the trend of getting your online marketing strategy ready for 2013, in this post we’ll look at ways to make sure your search marketing is ready for a successful new year. Setup Analytics…

Hello everybody! Like most of you, I couldn’t help but be intrigued by Rand’s recent WBF entitled “Prediction: Anchor Text is Dying…And Will Be Replaced by Co-citation – Whiteboard Friday” Since Rand was really only scratching the surface of something that is potentially game changing for SEO, I thought I’d look into it a bit…

For the most part, we tend to focus our link building efforts strictly to boost keyword rankings in search with the hopes that visitors from search will ultimately purchase products and services from the website. But instead of focusing on search rankings, you should also focus on other ways to get traffic to your website…

There are lots of great resources on scalable link building available, including this Whiteboard Friday by Mike King on Scalable Link Building Using Social Media. But you might be wondering, now that Google is changing the link building game on a regular basis with their algorithmic updates, what scalable strategies are safe going into 2013….

In 2012 I’ve had the honor of attending almost every notable SEO conference from Australia to Israel and all points in-between. Walking through the crowds and passively eavesdropping on conversations I’ve heard many attendees express the same sentiment with the same exact phrase many times. “It’s like everybody’s trying to give a TED talk.” Those…