April Inbound Happy Hour Is No Joke
On April 1st we’re hosting president of online marketing agency Vertical Measures, Arnie Kuenn. This month’s #inboundhh Twitter chat will center on the junction where search, social and content marketing collide. Don’t forget to join us at 5pm EST and tweet your questions for Arnie!
Taste Bud Optimization: Where to Eat & Drink During SES New York 2013
Our iAcquire NYC office is conveniently located in the heart of Times Square. Let us steer you away from tourist traps and into some of the best places to grab food or drinks while you’re in the area for SES.
Include Your Clients in the Persona Research Process with Affinity Mapping
Creating personas requires a great deal of data and background information, so it can be difficult to collaborate with others during the research process. Using affinity mapping can help keep clients in the loop in real time—making it easier and quicker to set standards and address any uncertainties.
How to Calculate the Potential Value of Better Keyword Rankings
Sometimes it’s hard to get a client to invest in something they may not see the immediate value of. A search marketing campaign is often one of these things. But with the right tools, you may be able to calculate potential value of increasing a website’s ranking in search. In today’s post, we’re going to…
What It Takes To Get Remarkable Content Done
Lately the SEO industry has collectively started to wake up to the fact that the “Content Marketing” masquerade is coming to a close. However the show must go on and users have been saving the last dance for quality ideas and Content Strategy. As a believer in remarkable content I’d say it’s about time Prince…
The Scrappy Mofo’s Guide to Advanced Segmentation
There are many ways to use Advanced Segments. We cover a few you may or may not have seen and learn how they might be right for your reporting. Onward!
Join Us for Inbound Happy Hour TODAY!
A Tale of Two Hashtags We were very excited to announce our new Twitter chat, #inboundchat, last month! If you weren’t there, you missed out – special guest Mike King shared his insights on whether or not PPC should be considered inbound marketing, strategies SEOs are overlooking and more! Luckily for you, you can catch…
How to Quickly Spot Potential Problems in a Link Profile
Do you think that your website, or your client’s, has suffered a Google penalty due to bad link building? Or do you just wonder why a website isn’t ranking well? If so, then you probably want to take a look at the link profile for the website. Pouring over a list of links can be…
18 Meta Tags Every Webpage Should Have in 2013
Let’s get back to basics. If I’m to be honest, flashbacks of arguments with copywriters in ad agencies turn me off to the discussion of metadata. However the reality of the situation is that as Search and Social continue to rapidly converge, it is us SEOs that are left to pick up the technical end…