Study: Online Shopping Behavior in the Digital Era
Online shopping is more accessible than it has ever been in the digital era with the introduction of tablets, smartphones, easy checkout systems and more secure systems. As a result, the e-commerce industry is generating higher sales volume. According to Forrester Research, the online retail sales volume for the US 2012 is $231 billion. This…
Social Behavior: The BIG GAME — A Study with SurveyMonkey
We partnered with SurveyMonkey to conduct a three-part study on how people behave online. In our final installment, we take a look at how people are actually using social media — and the results are surprising.
Mobile Behavior: Big Game Seating — A Study with SurveyMonkey
We partnered with SurveyMonkey to conduct a three-part study on how people behave online. In our second installment, we examine how people use their mobile devices to conduct search.
Search Behavior: The Warm Up — A Study with SurveyMonkey
We partnered with SurveyMonkey to conduct a three-part study on how people behave online. In our first installment, we get granular with an investigation into behavioral search patterns.
Include Your Clients in the Persona Research Process with Affinity Mapping
Creating personas requires a great deal of data and background information, so it can be difficult to collaborate with others during the research process. Using affinity mapping can help keep clients in the loop in real time—making it easier and quicker to set standards and address any uncertainties.
Inbound In Love Game Show: Episode 4, Long Distance Lindsay
Alright, so Valentine’s Day has come and gone. You probably already got your fill of Valentine’s Day related stuff, but stay strong! The great people at iAcquire, mostly me & Megan Brown, have another installment of Inbound In Love. In our previous episodes we had the honor to interview Small Town Taylor, One-Upper Oliver and Miserly…
Inbound In Love Game Show: Episode 3, Miserly Miles
It’s still Valentine’s Day, so that means more Inbound In Love… Wait what?!? I’m late? Well the insights aren’t going to stop cause Valentine’s Day is over. We are here to make y’all understand the many pitfalls holiday focused marketing can cause, while also highlighting the ways to take advantage of it. Once again I’ll…
Inbound In Love Game Show: Episode 2, One-Upper Oliver
It’s Valentine’s Day people, and I’m here to show y’all some more persona love with another installment of Inbound In Love. In our last episode, Small Town Taylor gave us some insights into her online behavior, who and what she is shopping for. And we gave y’all tactics on how to best engage her. I’m…
The Analytics of Valentine’s Day — An Online Dating Infographic
Using data from Google Analytics, The Nielsen Company, and Experian Simmons, we examined 2012 web traffic and behavioral data across several leading online dating sites. Our goal was to determine patterns in online dating around Valentine’s Day, and to see who was doing what with whom online. We found that online dating traffic doesn’t go…