Online shopping is more accessible than it has ever been in the digital era with the introduction of tablets, smartphones, easy checkout systems and more secure systems. As a result, the e-commerce industry is generating higher sales volume. According to Forrester Research, the online retail sales volume for the US 2012 is $231 billion. This…
We partnered with SurveyMonkey to conduct a three-part study on how people behave online. In our final installment, we take a look at how people are actually using social media — and the results are surprising.
We partnered with SurveyMonkey to conduct a three-part study on how people behave online. In our second installment, we examine how people use their mobile devices to conduct search.
We partnered with SurveyMonkey to conduct a three-part study on how people behave online. In our first installment, we get granular with an investigation into behavioral search patterns.
Creating personas requires a great deal of data and background information, so it can be difficult to collaborate with others during the research process. Using affinity mapping can help keep clients in the loop in real time—making it easier and quicker to set standards and address any uncertainties.
Alright, so Valentine’s Day has come and gone. You probably already got your fill of Valentine’s Day related stuff, but stay strong! The great people at iAcquire, mostly me & Megan Brown, have another installment of Inbound In Love. In our previous episodes we had the honor to interview Small Town Taylor, One-Upper Oliver and Miserly…
It’s still Valentine’s Day, so that means more Inbound In Love… Wait what?!? I’m late? Well the insights aren’t going to stop cause Valentine’s Day is over. We are here to make y’all understand the many pitfalls holiday focused marketing can cause, while also highlighting the ways to take advantage of it. Once again I’ll…
It’s Valentine’s Day people, and I’m here to show y’all some more persona love with another installment of Inbound In Love. In our last episode, Small Town Taylor gave us some insights into her online behavior, who and what she is shopping for. And we gave y’all tactics on how to best engage her. I’m…
Using data from Google Analytics, The Nielsen Company, and Experian Simmons, we examined 2012 web traffic and behavioral data across several leading online dating sites. Our goal was to determine patterns in online dating around Valentine’s Day, and to see who was doing what with whom online. We found that online dating traffic doesn’t go…
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I'm an inbound ex-pat myself. I totally get it! And my partner is a ha...