Category Archives: Digital Marketing

John Doherty on Lunch Break

We’ve updated the format for “Lunch with an Expert” and renamed it “Lunch Break” and improved the production value. As you can tell the video efforts of our marketing team are an experiment and most certainly a work in progress that is rapidly achieving polish with every iteration. This week we’re joined by the Director…

John Doherty on Lunch Break

The Business of Search: “The Question Most Online Marketers Can’t Answer”

In my experience, most brands do not set goals for natural search traffic and conversions. I’ve learned this after hearing more than 400 prospective clients candidly answer the following question with mostly negative responses: It recently dawned on me that we might need to modify our sales process to focus more on education and less…

The Business of Search: “The Question Most Online Marketers Can’t Answer”