An Interview with Content Marketing Institute’s Joe Pulizzi
Content Marketing Institute’s Joe Pulizzi gave a powerful talk at Confab Central this year. iAcquire sat down with him just before he jetted home for insights into the content marketing world that he has seen grow from infancy. Here, he shares how he steered CMI toward success, the lessons he learned along the way and the value of understanding your audience.
Keep it Real with Authorship
Stop chasing the Author Rank ghost and keep it real by leveraging authorship in a credible manner. Rel=”author” markup makes the connection; “Real Author Stuff” makes the difference.
Using Customer Data for Informed Marketing Decisions
Technology is now driving the customer buying journey and collecting massive amounts of data in the process. Strategic data integration and mapping is key to making informed marketing decisions. Business intelligence expert Kaan Turnali helps us see the trees through the forest.
Testify, Part II: How to Get Credible Customer Testimonials
Raise your street cred with killer customer testimonials. Here’s how to improve the number, quality and effectiveness of your business testimonials.
Confab Central 2014 Revisited: Wise Words and Big Thoughts
Confab Central 2014 united the greatest minds of content strategy. From the opening address to key takeaways for content marketers and brands, read on for the big thoughts and wise words that shaped this year’s conference.
Testify! How to Wield the Power of Your Brand Testimonials
Are you making the most of your brand testimonials? Where and how to use positive customer testimonials on your site for the most marketing bang.
Digital Advertising Has Evolved: Have You Adapted?
In marketing, it’s not about TV vs. digital; it’s about TV + digital. CEO of AOL Platforms Bob Lord explains how tearing down the barriers that separate TV and digital is good for brands.
Creating Urgency Without Being a Slimeball
Creating a sense of urgency has a direct and tangible impact on your conversion rates. But how do you leverage it without sounding like a slimy used car salesman? Wield the mighty power of urgency using these (ethical) marketing tactics.
Decked Out: How to Use SlideShare to Generate Business
Are you rockin’ SlideShare yet? Content marketing consultant, speaker and copywriter Barry Feldman of Feldman Creative shares how to boost business with the largest content sharing community.
Data is a Strategic Marketing Asset
Big data, marketing analytics and business intelligence are all strong trends supporting improved business decision making. However, there are three important considerations you must tackle to make success possible.