Data is a Strategic Marketing Asset
Big data, marketing analytics and business intelligence are all strong trends supporting improved business decision making. However, there are three important considerations you must tackle to make success possible.
Surveying PR and SEO’s Human Connection
PR and SEO working together should be a standard practice. Today, that reality has yet to be realized. Here, iAcquire explores how the two realms have converged and the ways they should be synthesized to boost a brand’s digital prowess.
Getting Your Mojo Back: What To Do When You’ve Lost Your Audience
Is the honeymoon over? Have the once-loyal members of your online community stopped calling and listening in? Joel Klettke walks through why people disengage, and outlines a roadmap for winning your audience over again.
Ask an Expert: How To Optimize Your In-House / Agency Relationship
We asked both in-house and agency side marketing leaders to tell us how they maximize their partnerships. Learn about their communication strategies here.
20 Bitesize Tips for a Better Home Page
From first impressions to pointing the way, your home page does a whole lot of heavy lifting. Joel Klettke shares 20 tips you can put to use today to help make your home page drastically more effective.
Finding Your Brand Voice (Without Losing Your Mind)
If your brand doesn’t have a solidified voice and tone, your customers are probably confused. Joel Klettke sheds light on how to standardize your brand guidelines and choose the right voice and tone for every occasion.
Rap Genius SEO Redemption – The Blueprint II
Rap Genius is hurting. Tom Harari, Director of Strategy, explores how they fell so far and what he’d do to help them reclaim the throne.
3 Out of the Top 4 Emerging Trends in Social Video for 2014
Greg Jarboe says surprises are inevitable, but content marketers should act like ‘Leathernecks.’
Fact or Fiction: 17 Biggest Content Marketing Myths
Not sure what to believe about content marketing? Check out this post for what you need to know about how it works and some important dos and don’ts.
Top 10 Brand Advocate PR Secrets for 2014: How to Succeed (or Fail) in Search and Social Publicity
Follow these best practices for PR in 2014. Learn what to do (and not do) in search and social to generate positive publicity.