Category Archives: Content Strategy

Newsjacking: You’re Doing It Wrong

What do Justin Bieber, Honey Boo-Boo and Tim Tebow have in common? They’re all people whom you should STOP WRITING ABOUT RIGHT NOW unless you’re a music, trashy reality tv or sports (this one may be debatable) writer. Yes, they are trendy (although they aren’t ‘news’), and unless you’re in a relevant industry, you’re most likely only…

Newsjacking: You’re Doing It Wrong

Escape the Zombie Blog Post Apocalypse

Stop feeding the content creation zombies. Producing high-quality content, whether it be in the form of articles, blog posts, videos, how-to guides, infographics, or podcasts is difficult enough. Producing these digital assets to help with your inbound marketing in a scalable way is even tougher, and often times quality is sacrificed in the name of…

Escape the Zombie Blog Post Apocalypse

How to Use Question and Answer Networks to Find Content Ideas, Build Authority, and Drive Traffic

Last week, I briefly mentioned question and answer networks in a post about RSS feeds that can help you discover great content ideas. Question and Answer networks are those that simply allow anyone to ask and answer questions about specific topics. They can be very valuable in more ways beyond just getting some new content…

How to Use Question and Answer Networks to Find Content Ideas, Build Authority, and Drive Traffic