The Face of Your Content: Message, Voice & Tone
Establishing a strong, unique brand identity is critical to your success. When you find just the right voice and tone for your content, you show readers the personality that you want to convey and create a positive perception for your brand.
Newsjacking: You’re Doing It Wrong
What do Justin Bieber, Honey Boo-Boo and Tim Tebow have in common? They’re all people whom you should STOP WRITING ABOUT RIGHT NOW unless you’re a music, trashy reality tv or sports (this one may be debatable) writer. Yes, they are trendy (although they aren’t ‘news’), and unless you’re in a relevant industry, you’re most likely only…
How to Use Content During a Crisis for Reputation Management
A business crisis may come in many forms – product recalls, server meltdowns, reputation-damaging actions by a member of the company, and so forth. Depending on the size of your business, a crisis may a few customers, hundreds, thousands, or even millions. Regardless of the size of your business, you will want to have a…
15 Ways to Increase Conversions from Content
While it may be nice to get lots of social shares, comments, and publicity when you create quality content, your real goal as a business should be getting a lot of conversions as well. We’ve talked about developing buyer personas to help create content that converts. Now, let’s look at some 15 ways to make…
Sizing Up Your SEO, Social and Content Competition
You can’t become the leading site in your space if you haven’t first looked at the brands you’re up against. By assessing competitors on three levels — SEO, Social, and content — you’ll have the best idea of the strategy you’ll need to implement to put your team on top.
Top 10 Tips for Getting Your Content Published on Popular Blogs
A few months ago, we published a guide on how to measure the success of your guest posting campaign. Of course, before you can measure your success, you have to get published on other blogs first. Photo Credit: Steve Koukoulas on Flickr. In today’s post, we’re going to share the top ten tips for getting…
Escape the Zombie Blog Post Apocalypse
Stop feeding the content creation zombies. Producing high-quality content, whether it be in the form of articles, blog posts, videos, how-to guides, infographics, or podcasts is difficult enough. Producing these digital assets to help with your inbound marketing in a scalable way is even tougher, and often times quality is sacrificed in the name of…
How Much of Your Content Deserves the Title “King?”
Before you can get started on the creation of new content, you’ll have to assess what you already have. Perform a content audit to determine how worthy your current content is of being enjoyed, understood, and shared.
Developing Buyer Personas for Content That Converts
If your business blog’s main goal is to turn visitors into conversions, then you need to write the type of content that is most attractive to your buyers. Once you’ve worked in a particular industry long enough, it can be a little difficult to see things from the outside of it with your customer’s perspective….
How to Use Question and Answer Networks to Find Content Ideas, Build Authority, and Drive Traffic
Last week, I briefly mentioned question and answer networks in a post about RSS feeds that can help you discover great content ideas. Question and Answer networks are those that simply allow anyone to ask and answer questions about specific topics. They can be very valuable in more ways beyond just getting some new content…