Defining Shareworthy Content — A Formula for Content Success
What do you get when you analyze forty of the most shared online marketing blog posts and forty of the least shared? A solid idea of the most important factors to include in your writing to increase the share-worthiness of your content.
What It Takes To Get Remarkable Content Done
Lately the SEO industry has collectively started to wake up to the fact that the “Content Marketing” masquerade is coming to a close. However the show must go on and users have been saving the last dance for quality ideas and Content Strategy. As a believer in remarkable content I’d say it’s about time Prince…
Measuring Content Strategy ROI
By tracking key performance indicators in social media and SEO, you can calculate the monetary success of your content strategy. Use the tools in this post to find the numbers you need.
The Poetry of SEO
It IS possible to write with both your audience and search engines in mind. Learn how to find your voice within the limitations of SEO here.
Creating Content for Different Phases in the Consumer Decision Journey
Discover different types of content that can be beneficial during the consumer decision journey from attracting target customers to keeping customers loyal.
Tools for Content Governance and Workflow
Keeping your team organized from idea generation through finished products can be a challenge, but there are dozens of tools that can help you stay on task and share ideas at once.
Editorial Calendar Dos and Don’ts
Maintaining an editorial calendar involves a careful balance of planning ahead without neglecting important changes as they come up. Use these guidelines to help ease this process.
31 Types of Content for Every Day of the Month
There are no excuses for repeating the same types of content over and over. Read through these 31 ideas to create fresh content for every day on your calendar.
Organic Content Strategy: Go Green
As you prepare your organic content strategy, you’ll need to Generate a blog and social media accounts, Restructure your site to optimize it, Educate and Engage your audience, and Network with thought leaders in your space to build momentum.
Preparing Your Content Marketing for 2013
Last week, we looked at ways to prepare your social media marketing for the new year. To continue the trend of getting your online marketing strategy ready for 2013, in this post we’ll look at ways to make sure your content marketing is ready for a successful new year. See What Content Did Best in…