Organic Content Strategy: Go Green
As you prepare your organic content strategy, you’ll need to Generate a blog and social media accounts, Restructure your site to optimize it, Educate and Engage your audience, and Network with thought leaders in your space to build momentum.
Preparing Your Content Marketing for 2013
Last week, we looked at ways to prepare your social media marketing for the new year. To continue the trend of getting your online marketing strategy ready for 2013, in this post we’ll look at ways to make sure your content marketing is ready for a successful new year. See What Content Did Best in…
Rhea Drysdale for the 12 Days of Linkmas
Extra Special Thank You to Rhea Drysdale (CEO of Outspoken Media) for her contribution to the 12 Days of Christmas. Signup for our mailing list and make sure you don’t miss a tip! Sign up for our Email Newsletter For Email Newsletters you can trust
How to Find Great Content Writers for Your Website
Need quality content on your website? Here are a few ways to find writers to create authoritative content for your business.
Personifying Your Content Strategy
No matter how small your target audience, you undoubtedly have different segments of people coming to your site. You want to talk to each group in their language about what appeals to them most. Using personas will help you achieve this customized form of communication.
How to Evaluate Great Sites to Place Content & Get the Best Results
When it comes to content marketing, you will likely want to do more than just place quality content on your own website. There are many ways you can drive traffic and build links to your website by placing content offsite. The following are different types of content you can create for offsite placement, how to…
The Face of Your Content: Message, Voice & Tone
Establishing a strong, unique brand identity is critical to your success. When you find just the right voice and tone for your content, you show readers the personality that you want to convey and create a positive perception for your brand.
Newsjacking: You’re Doing It Wrong
What do Justin Bieber, Honey Boo-Boo and Tim Tebow have in common? They’re all people whom you should STOP WRITING ABOUT RIGHT NOW unless you’re a music, trashy reality tv or sports (this one may be debatable) writer. Yes, they are trendy (although they aren’t ‘news’), and unless you’re in a relevant industry, you’re most likely only…
How to Use Content During a Crisis for Reputation Management
A business crisis may come in many forms – product recalls, server meltdowns, reputation-damaging actions by a member of the company, and so forth. Depending on the size of your business, a crisis may a few customers, hundreds, thousands, or even millions. Regardless of the size of your business, you will want to have a…
15 Ways to Increase Conversions from Content
While it may be nice to get lots of social shares, comments, and publicity when you create quality content, your real goal as a business should be getting a lot of conversions as well. We’ve talked about developing buyer personas to help create content that converts. Now, let’s look at some 15 ways to make…