Become a True Content Brand

Meet The New Digital Agency

iAcquire is in the business of content marketing—and, inevitably, so is your brand. We create content that powers your business, and develop strategies that forge the road ahead. Using market research, we ensure your brand’s content aligns with what your users are looking for in search and talking about in social. Welcome to the new way of doing content.

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Category Archives: Content Strategy

13 WordPress Plugins to Sort and Display Your Best Content

Find your best content within your WordPress admin dashboard and display it to the public with these 13 WordPress plugins.

Ask an Expert: Educating C-Suite Decision Makers About Content Marketing

There’s a knowledge gap between content strategists and C-Level Managers about what exactly content marketing entails. Learn how to bridge that gap.

How I Wrote The New Site Copy

Learn how iAcquire’s SEO Content Strategist went about writing the copy for the new iAcquire site. Find out about the challenges that he faced, and how he utilized content strategy to pull it together.

Transforming Content from Lifeless to Actionable

When content isn’t actionable, it’s much less relevant and useful to your readers. Make it a habit to create content that engages your audience and gives them room to take action on their own afterwards.

April’s Inbound Happy Hour with Arnie Kuenn

Our guest Arnie Keun (@arniek) joins us for our monthly live Twitter chat, Inbound Happy Hour (#inboundhh) to discuss researching and discovering new content ideas. Read the chat!

The Content Strategy Order of Operations: Dear Aunt Sally Lives

Tom Harari takes a look at the classic “Please Excuse My Dear Aunt Sally” order of operations, but with a new twist for content strategy. But don’t worry, Dear Aunt Sally lives.

What is Content Marketing? Answers to 10 Frequently Asked Questions

If you’re not quite sure how content marketing works, or need help making key decisions to get started on your content strategy, this Q&A will come in handy. From basic questions about using a free platform to the ever doubtful, “What if my industry is too boring?” this post has you covered.

Content Strategy For Email

Use this start to finish guide to begin or revamp your email marketing plan. Whether you need guidance on higher level objectives or crafting the best subject lines, this is sure to set you on the right track to improving your email’s content and reception.

Content Strategists Are Not Copywriters (But Sometimes They Have to Be)

What comes first, the content or the strategy? While content strategy and copywriting overlaps, tackling both at once can get messy. To stay organized and set yourself up for success, develop a workflow, practice effective internal communication, and set goals.

Ask An Expert: Content Marketing vs. Content Strategy – What’s the Difference?

In our first ever “Ask An Expert” column, we asked digital marketing leaders to weigh in on the distinction between content marketing and content strategy. While they all agree that the two go hand in hand, they set unique expectations for each.