Content Strategists Are Not Copywriters (But Sometimes They Have to Be)
What comes first, the content or the strategy? While content strategy and copywriting overlaps, tackling both at once can get messy. To stay organized and set yourself up for success, develop a workflow, practice effective internal communication, and set goals.
Ask An Expert: Content Marketing vs. Content Strategy – What’s the Difference?
In our first ever “Ask An Expert” column, we asked digital marketing leaders to weigh in on the distinction between content marketing and content strategy. While they all agree that the two go hand in hand, they set unique expectations for each.
Defining Shareworthy Content — A Formula for Content Success
What do you get when you analyze forty of the most shared online marketing blog posts and forty of the least shared? A solid idea of the most important factors to include in your writing to increase the share-worthiness of your content.
What It Takes To Get Remarkable Content Done
Lately the SEO industry has collectively started to wake up to the fact that the “Content Marketing” masquerade is coming to a close. However the show must go on and users have been saving the last dance for quality ideas and Content Strategy. As a believer in remarkable content I’d say it’s about time Prince…
Measuring Content Strategy ROI
By tracking key performance indicators in social media and SEO, you can calculate the monetary success of your content strategy. Use the tools in this post to find the numbers you need.
The Poetry of SEO
It IS possible to write with both your audience and search engines in mind. Learn how to find your voice within the limitations of SEO here.
Creating Content for Different Phases in the Consumer Decision Journey
Discover different types of content that can be beneficial during the consumer decision journey from attracting target customers to keeping customers loyal.
Tools for Content Governance and Workflow
Keeping your team organized from idea generation through finished products can be a challenge, but there are dozens of tools that can help you stay on task and share ideas at once.
Editorial Calendar Dos and Don’ts
Maintaining an editorial calendar involves a careful balance of planning ahead without neglecting important changes as they come up. Use these guidelines to help ease this process.
31 Types of Content for Every Day of the Month
There are no excuses for repeating the same types of content over and over. Read through these 31 ideas to create fresh content for every day on your calendar.