Transforming Content from Lifeless to Actionable
When content isn’t actionable, it’s much less relevant and useful to your readers. Make it a habit to create content that engages your audience and gives them room to take action on their own afterwards.
April’s Inbound Happy Hour with Arnie Kuenn
Our guest Arnie Keun (@arniek) joins us for our monthly live Twitter chat, Inbound Happy Hour (#inboundhh) to discuss researching and discovering new content ideas. Read the chat!
The Content Strategy Order of Operations: Dear Aunt Sally Lives
Tom Harari takes a look at the classic “Please Excuse My Dear Aunt Sally” order of operations, but with a new twist for content strategy. But don’t worry, Dear Aunt Sally lives.
What is Content Marketing? Answers to 10 Frequently Asked Questions
If you’re not quite sure how content marketing works, or need help making key decisions to get started on your content strategy, this Q&A will come in handy. From basic questions about using a free platform to the ever doubtful, “What if my industry is too boring?” this post has you covered.
Content Strategy For Email
Use this start to finish guide to begin or revamp your email marketing plan. Whether you need guidance on higher level objectives or crafting the best subject lines, this is sure to set you on the right track to improving your email’s content and reception.
Content Strategists Are Not Copywriters (But Sometimes They Have to Be)
What comes first, the content or the strategy? While content strategy and copywriting overlaps, tackling both at once can get messy. To stay organized and set yourself up for success, develop a workflow, practice effective internal communication, and set goals.
Ask An Expert: Content Marketing vs. Content Strategy – What’s the Difference?
In our first ever “Ask An Expert” column, we asked digital marketing leaders to weigh in on the distinction between content marketing and content strategy. While they all agree that the two go hand in hand, they set unique expectations for each.
Defining Shareworthy Content — A Formula for Content Success
What do you get when you analyze forty of the most shared online marketing blog posts and forty of the least shared? A solid idea of the most important factors to include in your writing to increase the share-worthiness of your content.
What It Takes To Get Remarkable Content Done
Lately the SEO industry has collectively started to wake up to the fact that the “Content Marketing” masquerade is coming to a close. However the show must go on and users have been saving the last dance for quality ideas and Content Strategy. As a believer in remarkable content I’d say it’s about time Prince…
Measuring Content Strategy ROI
By tracking key performance indicators in social media and SEO, you can calculate the monetary success of your content strategy. Use the tools in this post to find the numbers you need.