Are Feelings Good For Content Strategy?
Content strategists have been talking a lot about feelings lately. But is that actually hurting the industry gain buy in from the mainstream marketing community? Learn how to frame empathy in terms of data to make the case for content strategy.
13 WordPress Plugins to Sort and Display Your Best Content
Find your best content within your WordPress admin dashboard and display it to the public with these 13 WordPress plugins.
Ask an Expert: Educating C-Suite Decision Makers About Content Marketing
There’s a knowledge gap between content strategists and C-Level Managers about what exactly content marketing entails. Learn how to bridge that gap.
How I Wrote The New Site Copy
Learn how iAcquire’s SEO Content Strategist went about writing the copy for the new iAcquire site. Find out about the challenges that he faced, and how he utilized content strategy to pull it together.
Transforming Content from Lifeless to Actionable
When content isn’t actionable, it’s much less relevant and useful to your readers. Make it a habit to create content that engages your audience and gives them room to take action on their own afterwards.
April’s Inbound Happy Hour with Arnie Kuenn
Our guest Arnie Keun (@arniek) joins us for our monthly live Twitter chat, Inbound Happy Hour (#inboundhh) to discuss researching and discovering new content ideas. Read the chat!
The Content Strategy Order of Operations: Dear Aunt Sally Lives
Tom Harari takes a look at the classic “Please Excuse My Dear Aunt Sally” order of operations, but with a new twist for content strategy. But don’t worry, Dear Aunt Sally lives.
What is Content Marketing? Answers to 10 Frequently Asked Questions
If you’re not quite sure how content marketing works, or need help making key decisions to get started on your content strategy, this Q&A will come in handy. From basic questions about using a free platform to the ever doubtful, “What if my industry is too boring?” this post has you covered.
Content Strategy For Email
Use this start to finish guide to begin or revamp your email marketing plan. Whether you need guidance on higher level objectives or crafting the best subject lines, this is sure to set you on the right track to improving your email’s content and reception.
Content Strategists Are Not Copywriters (But Sometimes They Have to Be)
What comes first, the content or the strategy? While content strategy and copywriting overlaps, tackling both at once can get messy. To stay organized and set yourself up for success, develop a workflow, practice effective internal communication, and set goals.