Category Archives: Content Strategy

Newsjacking: You’re Doing It Wrong

What do Justin Bieber, Honey Boo-Boo and Tim Tebow have in common? They’re all people whom you should STOP WRITING ABOUT RIGHT NOW unless you’re a music, trashy reality tv or sports (this one may be debatable) writer. Yes, they are trendy (although they aren’t ‘news’), and unless you’re in a relevant industry, you’re most likely only…

Newsjacking: You’re Doing It Wrong