How Thinking Like a Copywriter Can Improve Your Marketing

Copywriters optimize each word they write to best connect to their audience. Learn how marketers can employ similar tactics to reach their users.

Getting Creative (and Smart!) With Your Author Photo

Ann Smarty shows you how to use Google’s Authorship photos as a powerful competitive advantage.

Content, Conversion and Calls to Action: Untangling the Ugly Mess

You can’t write effective CTAs without first understanding your customer buying cycles and their associated need states. Joel Klettke demonstrates how to discover these paths and what calls to action they should lead to.

Ask an Expert: How to Become a Content Brand

What does it really mean to be a content brand and how can you achieve it? Find out how some of the leading content brands operate.

6 Ways to Find Data to Support Your Content

Need some data to backup your next blog post, pitch, or proposal? Try out these six ways to find it.

(Not Provided) Sets You Free

Why the shift to 100% not provided keywords will make inbound marketers more focused on creating great content based on concepts rather than keywords.

Amplification: Content Marketing’s Missing Piece

It doesn’t matter how great your content is if nobody ever finds out about it. This post walks through the ins and outs of crafting an effective amplification strategy.

Brandify your Business with Shopify’s Mark Hayes – October #InboundHH Recap

Is Downloading Your Content Worth the Effort?

Think about the process that a user has to go through before they get their content. Does it involve filling out a huge form? Multiple emails? Chances are you can streamline and optimize for a better download rate and a happier audience.

Content Strategy for Mobile — Cliffs Notes Tuesday Wrap-Up

Our Cliffs Notes Tuesday series on Karen McGrane’s Content Strategy for Mobile is a wrap. Find summaries of all our videos here to review each chapter.