Rhea Drysdale for the 12 Days of Linkmas
Extra Special Thank You to Rhea Drysdale (CEO of Outspoken Media) for her contribution to the 12 Days of Christmas. Signup for our mailing list and make sure you don’t miss a tip! Sign up for our Email Newsletter For Email Newsletters you can trust
How to Find Great Content Writers for Your Website
Do you want to have more content for your website and your outreach program, but you don’t know how to get it? There are several sources you can tap into to find content writers for your business. And we’re not talking about just any content, but writers that can create quality content. Here are some…
Personifying Your Content Strategy
No matter how small your target audience, you undoubtedly have different segments of people coming to your site. You want to talk to each group in their language about what appeals to them most. Using personas will help you achieve this customized form of communication.
How to Evaluate Great Sites to Place Content & Get the Best Results
When it comes to content marketing, you will likely want to do more than just place quality content on your own website. There are many ways you can drive traffic and build links to your website by placing content offsite. The following are different types of content you can create for offsite placement, how to…
The Face of Your Content: Message, Voice & Tone
Establishing a strong, unique brand identity is critical to your success. When you find just the right voice and tone for your content, you show readers the personality that you want to convey and create a positive perception for your brand.
Newsjacking: You’re Doing It Wrong
What do Justin Bieber, Honey Boo-Boo and Tim Tebow have in common? They’re all people whom you should STOP WRITING ABOUT RIGHT NOW unless you’re a music, trashy reality tv or sports (this one may be debatable) writer. Yes, they are trendy (although they aren’t ‘news’), and unless you’re in a relevant industry, you’re most likely only…
How to Use Content During a Crisis for Reputation Management
A business crisis may come in many forms – product recalls, server meltdowns, reputation-damaging actions by a member of the company, and so forth. Depending on the size of your business, a crisis may a few customers, hundreds, thousands, or even millions. Regardless of the size of your business, you will want to have a…
15 Ways to Increase Conversions from Content
While it may be nice to get lots of social shares, comments, and publicity when you create quality content, your real goal as a business should be getting a lot of conversions as well. We’ve talked about developing buyer personas to help create content that converts. Now, let’s look at some 15 ways to make…
Sizing Up Your SEO, Social and Content Competition
You can’t become the leading site in your space if you haven’t first looked at the brands you’re up against. By assessing competitors on three levels — SEO, Social, and content — you’ll have the best idea of the strategy you’ll need to implement to put your team on top.
Top 10 Tips for Getting Your Content Published on Popular Blogs
A few months ago, we published a guide on how to measure the success of your guest posting campaign. Of course, before you can measure your success, you have to get published on other blogs first. Photo Credit: Steve Koukoulas on Flickr. In today’s post, we’re going to share the top ten tips for getting…