Become a True Content Brand

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iAcquire is in the business of content marketing—and, inevitably, so is your brand. We create content that powers your business, and develop strategies that forge the road ahead. Using market research, we ensure your brand’s content aligns with what your users are looking for in search and talking about in social. Welcome to the new way of doing content.

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Category Archives: Content Strategy

Creating Content for the Three Learning Styles

Re-purposing content can serve a higher purpose than saving money and time: your customers’ learning style.

3 Fatal Flaws of Failed Brand Storytelling

Whose story are you telling? The one you want to hear or the one that makes your customer the hero? Joel Klettke describes the three most common reasons why brand storytelling fails.

David Meerman Scott Talks “Marketing the Moon” with iAcquire

In July 1969 when Apollo 11 took off to the moon, 94 percent of American televisions were tuned in to the coverage, and an estimated 530 million people heard Neil Armstrong’s voice describe the event as he took “…one small step for man, one giant leap for mankind.”

Get More Mileage Using Repurposed Content

Get more mileage out of your content. Take what you have and multiply it by turning blog posts into videos, podcasts into ebooks, and more!

No White Rabbits: How to Keep Content Marketing on Schedule

Are you like Wonderland’s White Rabbit when it comes to content marketing? Always overdue, overtime – and over budget? Fix that with these management tips.

3 Steps to a Better Content Marketing Strategy

The most effective content marketing has a strong foundation. Distilled’s Adria Saracino details how to master the basics that will carry you through.

10 Content Idea Tools You’re Not Using (Yet)

Need some new inspiration for your content? Here are 10 tools you can use to generate tons of great ideas!

How to Find and Keep Top Writing Talent

Finding top writing talent can be hard – and once you’ve found them, how do you hang on and never let go? Joel Klettke walks through some methods for finding and retaining the best writers in the business.

5 KPIs for Added Value to Your Content Marketing Efforts

Measuring your content marketing beyond views is crucial. Learn how to track your content campaigns across your blog, email, social media, and search.

Getting Your Mojo Back: What To Do When You’ve Lost Your Audience

Is the honeymoon over? Have the once-loyal members of your online community stopped calling and listening in? Joel Klettke walks through why people disengage, and outlines a roadmap for winning your audience over again.