Getting Your Mojo Back: What To Do When You’ve Lost Your Audience
Is the honeymoon over? Have the once-loyal members of your online community stopped calling and listening in? Joel Klettke walks through why people disengage, and outlines a roadmap for winning your audience over again.
10 Places to Turn for Content Inspiration
All out of content ideas? Use these resources to find out what people are searching for, what’s most popular, and where you can fill a content gap.
Don’t Get Bucked by Branded Content
Branded content can be a dangerous game. A few helpful guidelines can help keep you up in the saddle and away from the horns.
Finding Your Brand Voice (Without Losing Your Mind)
If your brand doesn’t have a solidified voice and tone, your customers are probably confused. Joel Klettke sheds light on how to standardize your brand guidelines and choose the right voice and tone for every occasion.
10 Things Every Outreach Email Needs to Have and Every Influencer Wants to See
Follow these guidelines for a perfect first email to an influencer, from a smooth opening to a well-executed grab to a compelling close.
How to Use Keyword Research Tools to Build Content Outlines
Learn how to use keyword research tools to create a highly-optimized content outline.
Connecting Content with Creation
Are you placing enough value on the people who create your content? Find out why and how you can.
SEOs & Content Strategists: How to Play Nice
Joel Klettke explains how content strategists and SEOs can work better together by focusing on the user and data.
3 Out of the Top 4 Emerging Trends in Social Video for 2014
Greg Jarboe says surprises are inevitable, but content marketers should act like ‘Leathernecks.’
Fact or Fiction: 17 Biggest Content Marketing Myths
Not sure what to believe about content marketing? Check out this post for what you need to know about how it works and some important dos and don’ts.