GE’s head of global and digital programming Katrina Craigwell gave the opening keynote address at Confab Central, the leading content strategy conference in the field. iAcquire sat down with her minutes after to discuss the company’s exceptional content initiatives. Here are her insights.
In the second part of this email marketing series, content strategist Barry Feldman delves into effective techniques for generating higher email open rates and response.
Cool or old school? In this first part of a three-article series, content marketing strategist Barry Feldman makes a case for the value of email marketing.
Digital marketing consultant and speaker Brian Honigman shares tips and techniques for energizing your Google+ brand page with dynamic, shareable content.
Onsite search, as important as it can be, is often neglected. Enhance the user experience with an onsite search feature on your site.
Are you rockin’ SlideShare yet? Content marketing consultant, speaker and copywriter Barry Feldman of Feldman Creative shares how to boost business with the largest content sharing community.
Matt Heinz, president at Heinz Marketing, talks content marketing for sales and how to create content that nurtures prospective leads.
Every brand would love to see users create content for them of their own free will, spontaneously firing off endorsements and love notes to the social stratosphere and carrying the promotional torch to a new generation of rabid fans. It’s part of that oh-so-lucrative “earned media”.
Reimagine the power of content marketing through the lens of a creative brief.
Content marketing is growing at an unbelievably fast rate. Unfortunately, many seem to have let the discipline of quality and uniqueness suffer. We’ll guide you out of the wasteland caused by toxic content.
