How Can User-Generated Content Fit in Your Marketing Mix?
Every brand would love to see users create content for them of their own free will, spontaneously firing off endorsements and love notes to the social stratosphere and carrying the promotional torch to a new generation of rabid fans. It’s part of that oh-so-lucrative “earned media”.
Treat Content Marketing Like an Ad Campaign
Reimagine the power of content marketing through the lens of a creative brief.
Escape From Content Marketing Wasteland
Content marketing is growing at an unbelievably fast rate. Unfortunately, many seem to have let the discipline of quality and uniqueness suffer. We’ll guide you out of the wasteland caused by toxic content.
Creating Content for the Three Learning Styles
Re-purposing content can serve a higher purpose than saving money and time: your customers’ learning style.
3 Fatal Flaws of Failed Brand Storytelling
Whose story are you telling? The one you want to hear or the one that makes your customer the hero? Joel Klettke describes the three most common reasons why brand storytelling fails.
David Meerman Scott Talks “Marketing the Moon” with iAcquire
In July 1969 when Apollo 11 took off to the moon, 94 percent of American televisions were tuned in to the coverage, and an estimated 530 million people heard Neil Armstrong’s voice describe the event as he took “…one small step for man, one giant leap for mankind.”
Get More Mileage Using Repurposed Content
Get more mileage out of your content. Take what you have and multiply it by turning blog posts into videos, podcasts into ebooks, and more!
No White Rabbits: How to Keep Content Marketing on Schedule
Are you like Wonderland’s White Rabbit when it comes to content marketing? Always overdue, overtime – and over budget? Fix that with these management tips.
3 Steps to a Better Content Marketing Strategy
The most effective content marketing has a strong foundation. Distilled’s Adria Saracino details how to master the basics that will carry you through.
10 Content Idea Tools You’re Not Using (Yet)
Need some new inspiration for your content? Here are 10 tools you can use to generate tons of great ideas!