SEOs & Content Strategists: How to Play Nice

Joel Klettke explains how content strategists and SEOs can work better together by focusing on the user and data.

3 Out of the Top 4 Emerging Trends in Social Video for 2014

Greg Jarboe says surprises are inevitable, but content marketers should act like ‘Leathernecks.’

Fact or Fiction: 17 Biggest Content Marketing Myths

Not sure what to believe about content marketing? Check out this post for what you need to know about how it works and some important dos and don’ts.

5 Ways Content Marketing Must Change in 2014

As we head into a new year, follow these best practices to increase the reach and effectiveness of your content marketing.

How Thinking Like a Copywriter Can Improve Your Marketing

Copywriters optimize each word they write to best connect to their audience. Learn how marketers can employ similar tactics to reach their users.

Getting Creative (and Smart!) With Your Author Photo

Ann Smarty shows you how to use Google’s Authorship photos as a powerful competitive advantage.

Content, Conversion and Calls to Action: Untangling the Ugly Mess

You can’t write effective CTAs without first understanding your customer buying cycles and their associated need states. Joel Klettke demonstrates how to discover these paths and what calls to action they should lead to.

Ask an Expert: How to Become a Content Brand

What does it really mean to be a content brand and how can you achieve it? Find out how some of the leading content brands operate.

6 Ways to Find Data to Support Your Content

Need some data to backup your next blog post, pitch, or proposal? Try out these six ways to find it.

(Not Provided) Sets You Free

Why the shift to 100% not provided keywords will make inbound marketers more focused on creating great content based on concepts rather than keywords.