Confab Continued: An Interview with GE’s Katrina Craigwell

GE’s head of global and digital programming Katrina Craigwell gave the opening keynote address at Confab Central, the leading content strategy conference in the field. iAcquire sat down with her minutes after to discuss the company’s exceptional content initiatives. Here are her insights.

Email Marketing, Part II: Make Your Email Programs Work

In the second part of this email marketing series, content strategist Barry Feldman delves into effective techniques for generating higher email open rates and response.

Email Marketing, Part I: Where it’s @ or Old Hat?

Cool or old school? In this first part of a three-article series, content marketing strategist Barry Feldman makes a case for the value of email marketing.

The Guide to Creating Shareable Content on Google+

Digital marketing consultant and speaker Brian Honigman shares tips and techniques for energizing your Google+ brand page with dynamic, shareable content.

Onsite Search: An Overlooked and Under-Utilized Marketing Tool

Onsite search, as important as it can be, is often neglected. Enhance the user experience with an onsite search feature on your site.

Decked Out: How to Use SlideShare to Generate Business

Are you rockin’ SlideShare yet? Content marketing consultant, speaker and copywriter Barry Feldman of Feldman Creative shares how to boost business with the largest content sharing community.

How Content Can Nurture the Sales Process: An Interview With Matt Heinz

Matt Heinz, president at Heinz Marketing, talks content marketing for sales and how to create content that nurtures prospective leads.

How Can User-Generated Content Fit in Your Marketing Mix?

Every brand would love to see users create content for them of their own free will, spontaneously firing off endorsements and love notes to the social stratosphere and carrying the promotional torch to a new generation of rabid fans. It’s part of that oh-so-lucrative “earned media”.

Treat Content Marketing Like an Ad Campaign

Reimagine the power of content marketing through the lens of a creative brief.

Escape From Content Marketing Wasteland

Content marketing is growing at an unbelievably fast rate. Unfortunately, many seem to have let the discipline of quality and uniqueness suffer. We’ll guide you out of the wasteland caused by toxic content.